5-STEPS TO MASTERING THE ART OF SOCIAL SELLING

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Nobody would argue that marketing is an exact science. Okay some people might, but certainly not anybody who is successful because they’d know that marketing is a constantly evolving endeavour. What works now may not be as effective in the future - something that’s even more true in the world of digital marketing. So why is it, then, that selling - the end goal of marketing - is often restricted by a rigid set of rules that hinder any sort of natural development? 

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Panache Marketing & Consulting

Panache Marketing & Consulting represents a select portfolio of unique travel brands across the globe, consisting of luxury Resorts, select Boutique Villas and high end Boutique Residences.

OTHER ARTICLES

COVID-19 Has Altered Paid Search: How Marketers Can Adjust Strategies

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When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviors have changed in tandem, forcing marketers to meet them on their new terms. Search is more important than ever now because people are spending almost all of their time at home and online, consuming media, researching, browsing and shopping.

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Best Practices for Running a Virtual Sales Meeting

Article | August 5, 2020

Video conferencing has become the new normal in the midst of COVID-19. And seeing as how virtual sales meetings were already a trend before the pandemic, it stands to reason that digital meet-ups will likely be the standard for sales interactions in the future. A virtual sales meeting is a carefully orchestrated experience, and running a meeting from a laptop in your dining room might feel like an unnerving lack of control. While there are indeed many differences between in-person and virtual settings, a sales meeting held online can still engage prospects, nurture leads, drive deals and maintain relationships. It’s important to understand the best practices for running a successful sales meeting. That way, you can more easily train and coach sales reps on how to thrive in the virtual environment, which will be a key skill moving forward.

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REPORT: Retailers Need to Rethink Customer Journey

Article | August 5, 2020

The Covid-19 pandemic is accelerating consumer behaviour shifts which were underway even before the crisis hit, according to a recent consumer insights report from PwC Canada. Retailers will have to increasingly tailor their customer journey strategies to the buying behaviours of Gen Z consumers, and a larger work-from-home workforce. PwC surveyed 1,002 consumers in Canada pre-Covid, focusing on the large urban centres of Toronto, Montreal, and Vancouver. A follow-up survey was conducted with 1,000 Canadians in spring 2020. Canadian consumers have a higher risk perception of the pandemic than US consumers, which could hold them back from regular shopping patterns for a longer period, according to the consulting firm.

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Refresh, Repurpose, Redirect: Pivoting Content Creation amid COVID-19

Article | August 5, 2020

As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s time to step into a new normal by taking an approach that isn’t as new as you might think. The old saying “When one door closes, another one opens” comes to mind as we try to adapt to these unprecedented times. So, what happens when studio production closes and we’re unable to do business as usual? Well, as the saying goes – another door opens. We shift our focus towards a different path, one that includes adapting existing assets, animation, graphic design, and user generated content.

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Panache Marketing & Consulting

Panache Marketing & Consulting represents a select portfolio of unique travel brands across the globe, consisting of luxury Resorts, select Boutique Villas and high end Boutique Residences.

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