5 Reasons Why You Need Artificial Intelligence (AI) In Your Marketing Strategy

LEAH DALY | April 13, 2020

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How do you make the right choices, to reach the right audience through the right channels just the right time? Most importantly, how do you ensure your advertising budget is having the impact you need and earning the ROI your investment deserves? This is the challenge of the current Marketing process. Businesses use educated guesswork, publisher driven audience stats (often inaccurate and outdated) and intuition to plan how they’re going to communicate with their customer in the hope that the usual ads and content will work.

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CONTENT MARKETING HAS NEVER BEEN MORE IMPORTANT HERE’S WHY

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You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before. People are out there looking for information related to your company, products and services. But they’re not all ready to jump on a call and talk to a sales rep. Today, perhaps more than ever, they’re looking at you from the shadows, cautiously educating themselves about your company and all of your competitors. But they are taking their time, and you need to encourage them to come out of the shadows and tell you who they are so you can help them. How you help them, how you tell your story and how you make them feel has never been more important.

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WHAT WORKS AND WHAT DOESN’T IN SOCIAL MEDIA MARKETING STRATEGY

Article | April 7, 2020

Social media marketing is an aspect of digital marketing that has grown in leaps and bounds over the last few years. More brands are waking up to the benefits of having a strong presence in the circles where more than 70% of the world’s internet users are congregated most of the time. It is no surprise that spending on social media marketing has continued to grow with each year. In the period between 2014 and 2016, the spending jumped by nearly 100%. Social media allows brands to create stronger relationships with their target audience, ensure better customer service, and increase brand engagement. It is also one of the best platforms to use when you need to spread the word about new products and services or promotions, and more.

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Article | April 7, 2020

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible? This is not just the story of Instagram but pretty-much every social media platform today. If you are somebody who has no idea how this is happening, you are probably unaware of the intervention of AI (Artificial Intelligence) into the world of social media. Nowadays, social media platforms are thinking and acting like humans as well as rationally.

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9 Steps To A Winning Elevator Pitch

Article | April 7, 2020

Do you keep telling yourself that if the right person heard your business pitch, you'd be successful? If so, join a line of others who feel the exact same way. How do you ensure the right decision maker hears your pitch and responds to it effectively? Unfortunately, there is no magic formula, but an elevator pitch is a great start. An elevator pitch is a quick, but effective, sales pitch used to garner interest in your business or brand. The name comes from the quick conversations that happen in elevators, where often only have about 30 seconds to pique the other person’s interest in our story.

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Spotlight

ad+one

Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Paid and Earned Social Media and Big Data/Analytics

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