5 goals fashion ecommerce reaches thanks to welcome emails

| August 9, 2016

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If you’ve not up to speed on the idea of meeting and exceeding the expectation of online customers, you need to recognize that today’s typical consumer is very aware of the many ways they can find what they’re looking for and with price comparison sites and is able to access any number of your competitors.

Spotlight

Erwin Penland

Helping create success for the people we touch, Erwin Penland builds worlds around brands by seamlessly integrating strategic planning, digital development, content creation and distribution, customer experience and a host of other disciplines. With offices in New York and Greenville, S.C., Erwin Penland has earned numerous awards for marketing effectiveness and creative excellence. Its empowering culture, entrepreneurial spirit and commitment to inclusion and collaboration are among the reasons Erwin Penland was named one of the Best Places to Work by Advertising Age.

OTHER ARTICLES

Introducing the New 3Q Values

Article | August 18, 2020

When I first joined 3Q in the fall of 2019, we had a set of company values that had been in place for over five years, through an acquisition, a company buy-back, a major growth investment, and rapid expansion into a company with 10 locations, including Dublin and Singapore, and over 300 employees. To put it mildly, some renovations were in order.

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A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips

Article | August 18, 2020

I’ll never forget the night that everything really changed. It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of a worrisome outside world. After we walked out of that restaurant, there would be no more tuning out.

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What is a tribe and why does it matter for digital marketing?

Article | August 18, 2020

Let’s be honest: There’s a lot of noise online. As a brand, you have more than one competitor and it can feel like an uphill battle to be seen. You know the power of social media, but your audience’s feed is curated by an algorithm. This can be incredibly frustrating for lifestyle brands and, really, any brand out there today. But there may be a way to make this reality work for you: tap into a tribe. As author and entrepreneur Seth Godin put it, “A tribe is a group of people connected to one another, connected to a leader and connected to an idea.” Tribes are groups of people who align with a similar lifestyle, similar values, similar interests. They might even go so far as feeling like a subculture—think of Harley Davidson owners. The people who ride those motorcycles recognize each other’s status, dress similarly and even create “gangs.”

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3 Real Life B2B Content Marketing Strategies Driving Big Results

Article | August 18, 2020

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day but in very different ways.

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Spotlight

Erwin Penland

Helping create success for the people we touch, Erwin Penland builds worlds around brands by seamlessly integrating strategic planning, digital development, content creation and distribution, customer experience and a host of other disciplines. With offices in New York and Greenville, S.C., Erwin Penland has earned numerous awards for marketing effectiveness and creative excellence. Its empowering culture, entrepreneurial spirit and commitment to inclusion and collaboration are among the reasons Erwin Penland was named one of the Best Places to Work by Advertising Age.

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