5 Digital Marketing Trends 2018

| July 22, 2016

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In digital marketing, essential factors of the expected user experience such as speed, individuality, and accuracy of fit, as well as personal value, can be realized more easily and more quickly. The desired customer-centered marketing and service experience at the forefront is pushing forward the background abilities needed for this, such as data availability, process automation, and analytical intelligence.

Spotlight

Rand Internet Marketing

Rand Internet Marketing, named one of the Top 25 Web Design and Development firms in South Florida for 5 years in a row by the South Florida Business Journal, provides professional website design, development, and programming in addition to online marketing services to hundreds of national and South Florida-based businesses. Led by founder and CEO, Seth Rand who was a 2016 South Florida Business Journal 40 Under 40 Honoree, the Fort Lauderdale-based firm has grown since its inception in 2010 to more than 20 in-house designers, developers, and internet marketers.The Rand team specializes in responsive website design and programming, including WordPress, Magento, WooCommerce, Shopify, Zoey, 3dcart and other e-commerce platforms; SEO (search engine optimization) and Google AdWords PPC (pay-per-click) campaigns; social media marketing; and online content marketing.

OTHER ARTICLES

Why & How SEOs Can Help Brands Craft Coronavirus Response Videos

Article | March 24, 2020

Even in the search industry, which prides itself on agility and adaptability, the escalating menace of the novel coronavirus pandemic is something very different. Collectively, we are pretty adept at devising new strategies and tactics when Google rolls out a major algorithmic update. So, we are fairly well prepared to respond quickly and effectively to the coronavirus pandemic as long as we recognize that COVID-19 isn’t an algorithm change. In fact, it is already having a bigger impact on user intent and behavior because the combination of a global pandemic and worldwide recession is changing our organic search results more than the Panda and Penguin updates did put together.

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How Artificial Intelligence Is Changing Social Media Marketing

Article | February 17, 2020

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible? This is not just the story of Instagram but pretty-much every social media platform today. If you are somebody who has no idea how this is happening, you are probably unaware of the intervention of AI (Artificial Intelligence) into the world of social media. Nowadays, social media platforms are thinking and acting like humans as well as rationally.

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4 Tips for Lead Acquisition to Conversion Turnaround Time

Article | March 5, 2020

The conversion process is very crucial. Some of the leads even turn into a paying customer, which means revenue for your company. However, it all boils down to how do we acquire leads? Before we delve into that, let’s first understand the terminology of the word ‘lead.’ In general, lead refers to a contact who has submitted a form in return for a content offer like an ebook, whitepaper, and more. It is placed on the top of the sales funnel.

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6 Digital Branding Trends You Should Not Follow in 2020

Article | March 31, 2020

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content competes for 8 seconds of a customer’s attention. And to win this battle we must be ready to change our strategy and to get rid of our favorite tools. How do we know which trends to adapt and integrate into our marketing strategies? To make an impact in 2020 it's important to have an analytics backed digital marketing plan. It's tempting to look around and see what makes your competitors grab attention, but for consistent long term growth you shouldn't follow every trend.

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Spotlight

Rand Internet Marketing

Rand Internet Marketing, named one of the Top 25 Web Design and Development firms in South Florida for 5 years in a row by the South Florida Business Journal, provides professional website design, development, and programming in addition to online marketing services to hundreds of national and South Florida-based businesses. Led by founder and CEO, Seth Rand who was a 2016 South Florida Business Journal 40 Under 40 Honoree, the Fort Lauderdale-based firm has grown since its inception in 2010 to more than 20 in-house designers, developers, and internet marketers.The Rand team specializes in responsive website design and programming, including WordPress, Magento, WooCommerce, Shopify, Zoey, 3dcart and other e-commerce platforms; SEO (search engine optimization) and Google AdWords PPC (pay-per-click) campaigns; social media marketing; and online content marketing.

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