5 Best Practices to Turn Your Virtual Event into a Roaring Success

AJINKYA BAGADE | May 7, 2020

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As the world moves closer to smartphones and digital tools, more so due to the coronavirus pandemic in recent times, enterprises are finding innovative ways to go around the geographical distance between them and their target audience. Conferences are the best place to make connections. Even still organizers are moving physical conferences to virtual events for myriad reasons primarily the global lockdown which has made events going online by default than by choice. And the trend is only getting stronger.

Virtual events will grow from $14 billion in 2018 to $18 billion in 2023, reported Market Research Media. Besides being cost-effective, virtual events are the perfect way to combine brand experiences with attendee engagement to monetize events and make your presence known globally.

While virtual events can never beat the added value provided by physical events and conferences, it isn’t all that bad. A virtual event enables organizers to track and measure every move of the attendees during the event, as a result of which you have some highly qualified leads. Here are some powerful practices you should follow to make your virtual event a dashing success.

Table of Contents:
- Make Your Titles/Descriptions Crisp
- Get the Right MC for Your Event
- Keep Sessions Short
- Personalize the Virtual Experience - Incentivize

Make Your Titles/Descriptions Crisp


At a physical event, attendees navigate through sessions while relying on word-of-mouth to decide which session is worth attending for them and why. Virtual events don’t provide this liberty.

The information on various sessions is often sent to the attendees through emails, social media posts, etc. Since no guidance is available to help attendees understand and navigate through sessions of their interest, it is important to make your event and session titles and descriptions more informative and compelling.

Get the Right Moderator for Your Event


Just as at a physical event, a moderator contextualizes the information presented throughout the event, keeping up the energy levels, and providing important information regarding attendee queries, a moderator is important for a virtual event.

Virtual events tend to produce a certain feeling of isolation for attendees. This can be alleviated by a voice that creates a consistent flow between the sessions while adding a much-needed familiarity and maintaining the energy levels. A moderator, like at a physical event, should open a virtual event, moderate questions from the attendees, and hold talks with them in-between sessions.

READ MORE: How to host a successful virtual event to help your business survive digitally

Keep Sessions Short


Usually, keynote presentation sessions last for less than an hour. At in-person events, attendees are surrounded by excitement and peers, watching a presentation that integrates music and inspiring speeches. Attending an event on screen at home is comparatively less exciting and attendees are sure to click away from a session that is too long.

Thus, keeping sessions short at an optimal length of 30 minutes during a virtual event will allow the attendees the time to browse around, answer an email, or go to the virtual exhibit hall. Attendees can be directly navigated to a sponsor’s booth after the completion of a session.

Personalize the Virtual Experience


Virtual events can be either live-streamed or pre-recorded, depending on the goals you have set or the scale of the event.
Adobe, for their recent summit, decided to go pre-recorded. Personalized video recommendations were part of Adobe’s event experience. Though your virtual event experience depends upon the platform you choose to set up, Adobe was able to create the ability to create high-end experiences thanks to their in-house development teams and custom platform. YouTube, for instance, used Adobe’s Sensei AI engine to incorporate custom behavior-based content recommendations. Personalizing content delivery in a virtual format speaks to a much broader trend in events in general. Many are used to receiving personalized suggestions when consuming both content and products on the internet.

Though pre-recorded sessions may lack in real-time engagement, they make up for it in providing high-production value, as organizers are at liberty to edit or enhance the quality of the sessions. It also eliminates planning for live-streaming around different time zones and connectivity issues during the event.

Pre-recorded events also minimize the probability of attendees getting bored as they are free to tune out of the live stream, watch again anytime, and interact with the content that would bring them the most value, resulting in each attendee tailoring their personal experience. 

If you do decide to go pre-recorded, don’t forget to establish a forum or live chat where attendees can ask questions, hold topic discussions, and network.

Incentivize


Though they are not as much fun during a virtual event as they are during in-person events, incentives are proven way to boost engagement during an event. Virtual prizes such as books, iPads, swag, etc., can be awarded to the winners or trophy can be mailed to the winning attendees. 

Google SheetsCon, as part of their event, hosted a contest to win one of 25 company swag bags to winners who were supposed to share something about the event on social media using the dedicated event hashtag, or visit at least 5 of the sponsor booth pages during the event. Activities such as this increase attendee as well as brand awareness.

READ MORE:Best practices to create an ideal webinar

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OTHER ARTICLES
MARTECH

Significant MarTech Trends in 2022 and Beyond

Article | November 20, 2021

Are you planning to create an influential and result-driven campaign for your business? Are you unable to finalize the most relevant MarTech channels to take your business to the next level? Let’s find out the most prominent marketing channels of 2022. Numerous marketing channels help B2B marketers to grow by creating powerful tactics for their businesses. Here is the list of proven marketing technologies that emerge and assist various industries in reaching their business objectives. A Boon for Marketers: Content Management Content management is a highly advantageous process applied for marketers. Applying content management is easy and can be applied across different businesses. There are many content management software that are used to create customized content. It is also helpful for security purposes. You can go with specific CMS that restricts the breaches and maintain security. You can access it anytime as it is cloud-based and does not require any coding. Content management software is an easy-to-use software essential to optimize your site for Google or other search engines. Third-Party Cookies There are three types of cookies; first-party cookies, second-party cookies, and third-party cookies. Visitors often fill up the information to solve their questions. Those data are stored and utilized to remind them about their queries. The best feature of the third-party cookie is that it always shares relevant information with its audience. Paid Search Marketing Paid search marketing is a cost-effective strategy that saves time and provides desired outcomes. It assists SEO to perform successfully; it is a targeted and measurable medium of marketing. It drives quality traffic to your site and increases brand recognition. It also enhances attribution knowledge and allows you to retarget your consumers. Meme Marketing Meme marketing is exceptionally productive to enhance the engagement of the audience. This is because memes are pretty relatable and easy to consume. People like relevant memes and forward them to their acquaintances. Various industries such as education, entertainment, retail, pharma, real estate, etc., incline towards meme marketing as it grabs the audience's attention and persuades them to know more about your products or services. There are different tools, such as Meme generator, Memesly, Mematic, Canva, etc., that can help you create influential, appropriate, and result-driven memes. Neuromarketing Neuromarketing is an innovative invention that provides marketers with a different perspective. With the help of neuromarketing, marketers can figure out humans’ buying behavior, brain responses, and sentiments towards advertising. Functional magnetic resonance imaging, Electro-encephalogram, Facial Action Coding Systems, Biometrics Research, etc., are the most superior technologies that examine neurons, thoughts, speeches, movements, emotions, facial muscles, etc. It allows marketers to be more observant of the brand strategy. Moreover, holding such information enable the marketers to perform holistically. Influencer Marketing Influencer marketing delivers unprecedented development to businesses. It has the power to reach innumerable people and influence them to buy products or services. You can make your influencer marketing more authoritative and result-driven by choosing relevant influencers, creating persuasive content, and doing competitive analysis. Influencers promote brand awareness and help you gain the of your target audience. Additionally, influencers effortlessly reach Gen-Z customers and make strong connections with them. Nike Air Vapourmax – Excellent Use of Influencer Marketing Nike is the world-famous leader in manufacturing sports supplies and athletic wear; it took influencer marketing to the next level by engaging celebrities and social influencers. While promoting their brand, they decided to collaborate with the famous YouTube channel "What's inside?" The creators of this channel are a father-son duo, and they were prominent for cutting up daily objects and showcasing what is inside each of them. They created a series of seven videos that showcased the brand message to different channels. It resulted in 3.6 million views and 32,000 likes. Email Marketing Email marketing is far better than other marketing strategies. Email marketing is the most effective way to reach the target audience by saving time and energy. It mainly helps in enhancing click-through rates, open rates, revenue, lead generation, etc. You need to segment your audience, choose the right email marketing tools, personalize emailers, and create persuasive content for better results. These strategies will help you make better emailers for productive results. Woo Your Audience with ‘Personalization’ Personalisation – it is not about first/last name. It’s about relevant content." Dan Jak, senior CRM manager, DMG Media Personalization is a very bidding tactic that attracts audiences and builds robust connections with them. Here you need to take care of personalized tags, segment email lists, implement automation to increase relevancy, etc. It increases conversion rates, keeps your website updated, improves lead generation, etc. In addition, it improves your search engine ranking and makes you stand out as compared to others. Coca-Cola – Personalization in an Effective Way One of the most renowned beverage companies designed a campaign, "Share a Coke" where they mentioned the name of famous personalities on the packaging of the bottles. According to Ad Age, the organization used the names of more than 800 personalities to make it a successful campaign. Not only that, but the company also offered a chance to win a trip to Hawaii and Miami. Utilizing 'personalization' grabbed the audience's attention, thus insisting that they share the same message with people on different social media platforms. Consequently, the organization experienced an increase in sales. Final Thoughts These MarTech trends are highly advantageous in every aspect. Leading marketers and digital marketing strategists rely on the above-mentioned marketing channels. Adopting and implementing these marketing channels to your business can provide you with a positive Return on Investment (ROI), satisfy customers' expectations, and lastly shaping your business in terms of brand credibility and recognition. Frequently Asked Questions How does MarTech helps to grow businesses? Marketing technologies are unstoppable. It is booming as researchers find it the most appropriate and advanced way of marketing to reach their target audience. Moreover, it drives positive ROI by delivering applicable content to the audience. Which is the best digital marketing channel to attract audiences? Effective digital marketing channels that can help you attract consumers include email marketing, content marketing, social media marketing, blogging, and video marketing. How many channels are there in digital marketing? There are several digital marketing channels, namely, social media, SEO, blogs, email marketing, blogging, content marketing, etc., that can help you attain business growth. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How does MarTech helps to grow businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing technologies are unstoppable. It is booming as researchers find it the most appropriate and advanced way of marketing to reach their target audience. Moreover, it drives positive ROI by delivering applicable content to the audience." } },{ "@type": "Question", "name": "Which is the best digital marketing channel to attract audiences?", "acceptedAnswer": { "@type": "Answer", "text": "Effective digital marketing channels that can help you attract consumers include email marketing, content marketing, social media marketing, blogging, and video marketing." } },{ "@type": "Question", "name": "How many channels are there in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "There are several digital marketing channels, namely, social media, SEO, blogs, email marketing, blogging, content marketing, etc., that can help you attain business growth." } }] }

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CONTENT MARKETING

Top 6 Content Syndication Tips to Elevate Your Business

Article | November 19, 2021

Getting traffic is one of the biggest challenges in front of the B2B businesses. Most businesses create valuable, relevant, and value-added content; still, they are unable to or cannot attract viewers. It requires other highly-focused practices to enhance the brand's visibility. Experts rely on content syndication as it assists in enhancing your Google visibility. It attracts viewers to know more about your brand and convinces them to buy your products or services. Content syndication is a phenomenon of republishing the same content, such as blog, article, video, etc., on a third-party platform to attract more audience and enhance engagement. Content syndication also helps in driving positive ROI. Let’s take a look at more content syndication ideas and tips in B2B marketing for 2022. Significance of Content Syndication in B2B Prominent marketers believe that content syndication plays a crucial role in generating leads and building credibility. It allows your content to perform in a better and profitable way. In addition, content syndication increases website authority and builds robust connections with consumers by providing them with what they are looking for. Crucial Strategies to Make Content Syndication More Effective Some of the best practices can assist in productively performing content syndication. Let’s take a look at beneficial content syndication tips to heighten your business and reach sustainable growth in B2B. Identify Your Objectives The very first step of content syndication is to identify the goal. Once you identify your goal, it becomes easy to determine your other tasks. Identify what exactly your objective is by using content syndication. Do you wish to improve brand recognition, lead generation, or enhance awareness? Implement Influencer Marketing When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers, and the brand.” Lee Odden, CEO and co-founder of TopRank Marketing Influencer marketing is gaining humongous popularity day by day. It is expected to grow to be a $13.8 million market by the end of 2021. You can connect with the relevant influencers and promote your content. Influencer marketing is considered one of the best mediums to enhance brand reliability. It enhances SEO and increases sales. It also attracts audiences easily by providing them value-added content. Influencer marketing has enormous capabilities to reach a maximum number of people as compared to other platforms. It decreases your budget and saves your time. Enhance Your Presence on Multichannel Platforms Various popular digital platforms syndicate your content and experience profits in lead generation, brand identification, and Google visibility. With the help of multichannel platforms, you can target millions of people and convey your message in a very concise and appropriate manner. Different platforms such as Facebook, Twitter, YouTube, Instagram, etc., are highly advantageous in content syndication by saving your valuable time and energy. Supporting customers through multiple channels is no longer an option for financial services organizations; it’s a necessity." Sonny Singh, Senior Vice President and General Manager, Oracle Financial Services GBU, was interviewed by Forbes Syndicate Only Viral Content The biggest challenge with content syndication is to finalize appropriate content. However, most marketers have experienced this issue. There is a need to curate only certain content alluring and engaging, not all the content. If you syndicate all content, it will decrease the value and possibilities of being seen on Google. Maintain the Consistency of Posting Consistency illustrates disciplines and credibility. Once you maintain the consistency of posting, you allow your target audience to believe in your brand. They receive messages, updates, emails, etc., daily and are inclined towards your brand to know more. They find it a reliable source of information, entertainment, or education and widen your reach to attract more audiences. Evaluate and Grow Once you strategize your campaign and implement it, your next job is to evaluate it. First, you should evaluate ROI (Return on Investment) by analyzing engagement, qualification, conversion rate, etc. Then, by evaluating your performance, you can advance your strategies and redesign to attract customers. How Star India Implemented Content Syndication Tactics Star India is a B2B business specializing in licensing and broadcasting Star India’s GEC Channel content into international markets. They license the content as white-labelled shows and are dubbed and subtitled in the local languages. Star India provides seamless and easy access across mobile and tablets. Their main objective was to create awareness related to the success story of the content. It is also one of the best platforms for broadcasters, content producers, PR and media. The creation and broadcasting of the content are based explicitly on a process set up by Star India. It includes the creation of sitemap, persona, and creating work with the design and support team, thus making Star India one the best platforms that implemented content syndication. Successful Approach of BestSelf Research at BestSelf Co found that people are unclear about their daily performance accomplish the planned task daily. Considering the above, BestSelf Co launched ‘Self Journal’, a product that would help people plan their day for success. People could view their daily goal and by the end of the day, it would generate a satisfactory and happiness quotient amongst the users where they got their work done in less time and accomplished their target. Through content marketing, blog posts and content syndication, they have published excellent articles. Consequently, they get approximately 186,000 new visitors in a month. In addition, they have leveraged the traffic into $2 million. Final Thoughts Content syndication is one of the best ways to drive positive ROI, which prominent marketers adopt as a successful marketing strategy. It also assists in generating demands and improves the domain authority. In addition, adequately syndicated content provides more exposure for your products and allows your SEO strategy to perform successfully. There are various benefits of implementing content syndication. Explore the content syndication tips mentioned above and gain sustainable growth in your business. Frequently Asked Questions What is content syndication? Content syndication is a phenomenon of republishing the same content, such as blog, article, video, etc., on third-party platforms to attract more audience and enhance engagement. Content syndication also helps in driving positive ROI. Is content syndication good for SEO? Undoubtedly, it enhances Google visibility and is the best medium to generate more leads and increase brand awareness. It also saves time to reach a maximum audience. What is a content syndication platform? There are numerous content syndication platforms such as Taboola, LinkedIn, Reddit, Quora, SlideShare, etc. These all are highly advantageous to assist in accomplishing your business outcomes. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is content syndication?", "acceptedAnswer": { "@type": "Answer", "text": "Content syndication is a phenomenon of republishing the same content, such as blog, article, video, etc., on third-party platforms to attract more audience and enhance engagement. Content syndication also helps in driving positive ROI." } },{ "@type": "Question", "name": "Is content syndication good for SEO?", "acceptedAnswer": { "@type": "Answer", "text": "Undoubtedly, it enhances Google visibility and is the best medium to generate more leads and increase brand awareness. It also saves time to reach a maximum audience." } },{ "@type": "Question", "name": "What is a content syndication platform?", "acceptedAnswer": { "@type": "Answer", "text": "There are numerous content syndication platforms such as Taboola, LinkedIn, Reddit, Quora, SlideShare, etc. These all are highly advantageous to assist in accomplishing your business outcomes." } }] }

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MARKETING STRATEGY

Digital CX Trends for 2022: New Parameters to Scale Your Business

Article | November 19, 2021

Transformation is inevitable, whether it is times or trends. In the era of digitalization, businesses follow different trends, technologies, strategies to escalate their business. The customer experience (CX) is one of the most crucial and impactful trends, which is the key to success for almost every marketer or business strategist. Your ultimate goal is to increase sales by satisfying your customers, so it is essential to understand the business perspective through customers' eyes. Let's comprehend what trends play in customers' decisions, behavior, or planning when they experience any product or service. Why is Customer Utmost Important in 2022? Your customer success is the pivot for your business. It plays a huge role in brand credibility, brand recognition, and boosting sales. As per a report by Gartner, more than 81% of businesses believe that customer satisfaction is the main competition area in 2022. According to PWC, approximately 86% of consumers are ready to pay more for a better customer experience. In addition, CX creates an incredible impact on on-the-spot purchasing. Focusing on maximizing customers' satisfaction compels them to know more about your brand, suggest others buy your products and provide competitive advantages that stand you out amongst others. Statistics Around the Important of CX in 2022 These statistics will provide concise and thorough information about the significance of CX in 2022. According to GrooveHq, nearly 84% of businesses focus on improving customer service. As per a report by New Voice Media, after an optimistic experience, nearly 69% of customers would endorse the company others. Harvard Business Review says that consumers who had positive experiences spend 140% more than others. According to PR Newswire, more than 81% of businesses consider consumer experience as a competitive differentiator. Nearly 70% of Americans have spent more money to continue business with a company that provides exceptional service. As stated by Hubspot, nearly 83% of businesses believe that keeping customers happy grows revenue. 96% of customers believe that customer service is crucial in their choice of allegiance to a brand, as reported by Microsoft. According to Infosys, companies who implement a customer-centric strategy are 60% more profitable. Digital Trends That Enhance CX Like Never Before The most prevalent, significant, and demanding digital trends that companies utilize to grow their businesses are here. Robotics Process Automation (RPA) RPA technology automates digital tasks. It creates enormous impacts on CX. According to Micro Focus, nearly 69% of businesses have implemented RPA, and they received a favorable response. More than 42% of companies have achieved their business goal after executing RPA. It substitutes manual tasks and decision-making with software programs. Different industries, such as IT, banks, hospitality, estate, etc., adopt this technology as it is highly effective for customer-facing operations by reducing the efforts. RPA enhances agent confidence standardize CX-related tasks data entry, call scoring, analyzing, etc. Furthermore, it mechanically recognizes agent necessities and conveys the information. Data Transparency One of the most crucial factors for CX is transparency. Customers are ready to pay more for clarity. Nowadays, consumers are tech-savvy, and they are particular about what they are sharing. Therefore, they need transparency as to where the data is used. Encourage peer-to-peer communication through the newsletters by setting up a secure system to determine the authenticity of the data, utilizing advanced technologies to record data reports and store them on the backend server. As a result, you can boost credibility amongst your customer and make your customer experience more transparent. Predictive Analytics Customers have changed their perceptions in recent times. As a result, shopping online has become one of the most dominant platforms. Holding information about customers' purchasing behavior can provide significant benefits to companies. Predictive analytics allow you to target your retained consumers by predicting future outcomes. With the help of predictive analytics, you can effortlessly analyze current data to make predictions. Businesses adopt different technologies, such as data mining, modeling, machine learning, etc., to make their marketing approach more effective. Mobile Search If your plans don’t include mobile, your plans are not finished.” Wendy Clark, former SVP at Coca-Cola and now CEO at DDB Worldwide Mobile has become one of the most prevalent mediums for search. As per a report by Statista, nearly 90% of all purchase decisions happen online. Analysts and researchers have found that the mobile-first approach prioritizes mobile-based consumers by targeting them. It provides relevant information to the customer, including website design, products design, customer support, etc. Companies are increasingly focusing on mobile-first digital strategy as it assists in increasing customer reach, making robust connections with users, gaining critical data insights, providing positive ROI. By comprehending the size of the touchscreen, implementing ASO, doing beta testing, keeping minimalistic designs, using push notification, you can strategize your mobile-first tactics and provide a unique experience to your customers. Omnichannel Marketing Approach The study says that customers are more contented with omnichannel shopping. According to Invesp, Businesses with effective omnichannel marketing tactics retain an average of 89% of consumers. In contrast, weak omnichannel strategies gain only 33%. It provides a steady and integrated experience to your customer across different channels. Omnichannel strategy is customer-centric, which is why it gives a better response than multichannel strategy. With holistic research on buyers' persona, finalizing the right tool to connect with customers, gathering customers’ feedback, you can enhance your CX and persuade them to experience your product or service. Meals on Wheel – Omnichannel Strategy in a Right Way Meals on Wheel is one famous program that delivers meals to individuals at home who cannot purchase or prepare their food. Meals on Wheel designed a creative campaign where they appealed to their donor to help needy people on the occasion of Christmas. Initially, they worked with the data analysts to find the most responsive donor, and then they created personalized emails. That email consisted of an innovative design mentioning how Meals on Wheel benefits the community. The campaign received a significant response on different marketing channels. Consequently, Meals on Wheel grabbed the donor's attention and earned $230,000 new donations, 382 new donors, 75,000 direct mail pieces, and 6X omnichannel brand impressions. Starbucks – Successful Omnichannel Tactics to Boost CX Starbucks implemented an omnichannel retailing strategy. The brand is determined to gate-free wi-fi to make digital relationships. The customers had to register their email addresses to get free wi-fi. The brand compiled massive data and utilized it in different ways, such as segmenting an audience, their social media presence, researching their purchasing behavior, sending highly personalized emails. With the help of emails, the brand created well-researched campaigns and experienced positive responses on different channels. As a result, Starbucks successfully enhanced the engagement of its audience and built strong connections with them. Personalization According to Epsilon Research, nearly 80% of customers would prefer the company offering personalization. Keeping personalization tactics is essential to enhance CX. Customers expect much more than they used to expect from companies. The time has changed. Suppose you want to make your personalization strategy more effective and results-driven. In that case, you need to focus on data analysis, value-added information, such as data ethics, cyber security, quick and effective services, etc. You can’t focus on sending congratulatory marketing messages. Understanding customers’ pain points can help you in making a powerful personalization strategy. Mistakes to Avoid While Implementing CX Strategy Here are some crucial tips that can help your businesses to focus on CX strategy more prudently. Lack of Understating EX Market analysts believe that employees' experience is the new CX. Employees, who are contented, can be more productive in their tasks. Many businesses face this issue as they cannot comprehend EX due to heavy work pressure, time restrictions, company policy, etc. Therefore, it is essential to enhance employee engagement to make them more committed and focused. Single Channel Approach Many businesses follow a channel-specific approach as they experience benefits in different ways from their customer, but what if challenges occur for that particular channel? Connecting your target audience with multiple channels diminishes business risk and increases the possibility of great business. You need to keep a 360-degree approach. It will help you understand each level of the purchasing journey, such as creating an order, submitting the order, and connecting with the audience, chats, email approach, etc. Lack of Emotionalism Your most unhappy customers are your greatest source of learning.” Bill Gates, Co-founder of Microsoft and Bill & Melinda Gates Foundation Taking customers’ emotions into consideration gives you a different perspective to understand the buyer's persona. One of the most common mistakes businesses make is paying more attention to logistics than making solid connections with customers. If your customers feel emotionally invested in your company, they will be your long-term customer and endorse your products to others. Getting connected with your customer on multiple channels, providing customized gifts, discounts, coupons, and sharing quick responses can help you to understand your customers in a better way. Avoid Customers’ Feedback Keeping your consumers’ feedback on priority is the utmost important step of enhancing your CX. Unfortunately, many companies collect the consumers' feedback but don’t take any necessary steps to solve their queries. Resolving customers’ queries at the earliest enable companies to make better decisions. Lack of Customer-centric Culture A customer-centric culture is a significant component of marketing strategy. Unfortunately, some organizations lack in creating a customer-focused culture, and due to that, they face different challenges in accomplishing business outcomes. It allows you to make strong connections with your customers and attract new customers. In addition, you can make your marketing campaigns more efficient and maximize operational activities. Collecting data and segmenting it appropriately, working customer empathy into touchpoints, acting on feedback, and analyzing performance through cutting-edge technologies can help you make a solid customer-focused culture. All The Customers are the same While researching on customers, most companies make a common mistake. They consider all the customers are identical, and they design their products strategy, marketing strategy, research, campaign strategy accordingly. Businesses need to comprehend cultural differences, ethnic groups, languages. Understanding this diversity can help in segmenting customers appropriately and innovatively. Once you know your customer's methodology to communicate with your brand, you can win a customer-centric strategy. Technological Barrier Every business wishes to create exceptional CX. Different industries are focused on a customer-centric strategy. One of the biggest challenges businesses face is adopting relevant advanced technologies. In this competitive world, organizations have to conduct thorough research in adopting advanced technologies. However, different technologies such as artificial intelligence, augmented reality, programmatic advertising, big data, etc., are highly effective in providing positive outcomes. Businesses need to adopt only those technologies that are crucial for their business and impactful. Final Thoughts The above-explained digital CX trends are indispensable. They are advantageous in building better brand equity, increasing lead generation, and encouraging word-of-mouth marketing by amplifying customer lifetime value. Businesses need to be updated with information and trends. It will assist companies in widening the horizon of knowledge and accomplishing numerous businesses goal. Frequently Asked Questions What is CX technology? CX technologies are the technological businesses utilized to understand customers' requirements and provide them with relevant information. Artificial intelligence, programmatic advertising, and big data are examples of CX technologies that help enhance CX. What industries are using digital CX trends? Aerospace, pharmaceutical, hospitality, estate, IT, education, transport, etc., are the industries adopting the latest digital CX trends. What tools are beneficial to enhance CX? Qualtrics CustomerXM, Medallia, Zendesh are the must-have tools to escalate your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is CX technology?", "acceptedAnswer": { "@type": "Answer", "text": "CX technologies are the technological businesses utilized to understand customers' requirements and provide them with relevant information. Artificial intelligence, programmatic advertising, and big data are examples of CX technologies that help enhance CX." } },{ "@type": "Question", "name": "What industries are using digital CX trends?", "acceptedAnswer": { "@type": "Answer", "text": "Aerospace, pharmaceutical, hospitality, estate, IT, education, transport, etc., are the industries adopting the latest digital CX trends." } },{ "@type": "Question", "name": "What tools are beneficial to enhance CX?", "acceptedAnswer": { "@type": "Answer", "text": "Qualtrics CustomerXM, Medallia, Zendesh are the must-have tools to escalate your business." } }] }

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MARKETING STRATEGY

The Evolution of Consumer Demographics

Article | November 19, 2021

After a year of uncertainty, it’s no surprise that businesses are looking ahead to refresh and refine their digital advertising techniques and strategies to ensure a lucrative and successful future. With this in mind, businesses should consider how the perception of consumers has changed and reinvented itself over the past year or so, and what can be done to appeal to these new priorities and behaviours. And here, we spoke to Nate Burke, CEO and founder of digital marketing and ecommerce specialists Diginius, to provide further insight on how to advertise to these new pools of consumers and how businesses can prepare for the modern consumer of 2023. Of course, as we all know in the world of business, different consumers require different advertising strategies in order to appeal to their needs and priorities. However, the consumer pools we once knew have directly changed as a result of the pandemic, and so we all need to review our strategies to ensure we’re still appealing to those audiences who matter to us the most. This includes PPC campaigns, ecommerce strategies and general digital marketing and advertising. The Predictors Consisting of more of the younger generation, the pandemic gave them time to reflect on their priorities, with the verdict falling mostly to sustainability and innovation. With this in mind, brands should look to create made-to-order items and introduce subscription models, where applicable, into their business offering. To incentivise loyalty, discount codes and loyalty programmes can also be introduced, which are proven to be effective when it comes to retaining customers, with as many as 84% of consumers saying they would remain loyal to a brand that offered a decent loyalty program. The New Romantics This particular group of consumers are swayed by their emotional connection to a brand and, after the pandemic, wish to reconnect with their emotions while working towards an enhanced sense of local community. In order for brands to appeal to this consumer group, they need to create either services, or a customer service model that allows the consumer to create more emotional ties with the brand. Over the past few years, subscription-based businesses have experienced exponential growth and, during 2020, they reported a further revenue growth of 11.6%, demonstrating a clear desire from a particular audience pool. The Impossibles With a particular focus on diversity and equality, businesses looking to cater to this audience should place particular efforts in ensuring their supply chain is ethical and should utilise advertising platforms to spread this message to their consumers. Transparency is also key – and therefore, you should make sure your business properly communicates its vision, values and policies within all online marketing and advertising activity. To ensure you’re effectively targeting your chosen audience, you should look at which advertising platforms you’re currently using, and whether you’ve set up specific targeting campaigns. For example, if your goals are centred around building stronger and more meaningful relationships with your clients, I recommend harnessing the power of social media advertising, as it can help to open up doors for conversations with your customers. Similarly, personalised Google Ads can also be effective in making a consumer pool feel seen and heard – you just need to take the time to fully understand them and their needs before putting a campaign together. With the right knowledge of your audience, targeting, and ultimately converting, your prospects in the following weeks, months, and years will become easier and allow for increased successes as you move your business forwards. For more information on how to prepare your digital marketing and PPC strategies for the years ahead, get in touch with Diginius by visiting its website.

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Spotlight

Jazzap

It is a 360 Degree Online marketing agency that provides comprehensive online advertising services all over. They provide wide-ranging and all-inclusive Online Marketing and Advertising solutions to varieties of brands.

Events