Article | June 28, 2021
The 2021 digital marketing trends are extremely effective, valuable, and profitable. Learn those trends and implement them in your business to experience profitability.
The year 2020 was unpredictable, insolvent, and filled with numerous questions for each of us, especially for marketers. The pandemic has changed everything. Consumers, prospects, or target audience restricted themselves due to financial reasons or some other reasons. Now, the market has a hypercompetitive situation. But, digital transformation still has the power to lift your business towards perpetual development, achievements, and ideal results.
Undoubtedly, digital marketing is an old term, but the changes in digital marketing have been increasing day by day, and the marketers are quite contented with this. They find that the customer's or the target audiences’ engagement rate is high. It helps to reach people quickly and steadily.
Let’s understand those transformations in digital marketing which are trending and appearing as a boon for marketers.
Collections of digital data that are overlaid on the physical world enhance the user’s experience. In other words, you can say augmented reality syndicate real life with a conjunct image or animation utilizing the camera on a mobile device or AR headset. Marketers are executing this technology due to receiving customers’ amazing responses. AR glasses sales are predicted to reach 3.9 million by 2024. In addition, 71% of consumers say they would shop more often if they used AR.
Snapchat and IKEA are two great examples of augmented reality. There are several attractive filters in Snapchat where people are enjoying experimenting with their faces. More than 190 million people are using Snapchat, spending approximately 30 minutes on the app every day. IKEA has its application that assists users in testing furniture placement in their rooms. Different brands use augmented reality variously to attract the audience as augmented reality gets people excited and enhances their engagement. In digital marketing trends, augmented reality is used on a wide scale.
Programmatic advertising is the method of buying digital ads using software without the direct involvement of humans in the process. At the end of 2021, approximately 88% of digital display advertising in the US would be through programmatic advertising. So, why are marketers over-enthusiastic towards programmatic advertising?
Programmatic advertising is designed to decrease human involvement. Before programmatic ads, the digital ads were sold or bought by humans. Therefore, the need for programmatic advertising arose. It is quick and proficient which eventually enhances conversions by receiving more specific audiences.
74% of marketers say video has a better return on investment than static imagery. More than 61% of marketers believe video marketing is a very powerful and result-driven marketing strategy. Video provides a persuasive approach that holds emotions, quality content, and less time. Video marketing is the easiest way to educate, inform or entertain your audience.
It is an unavoidable tactic that helps boost your brand recognition, customer engagement and enhance the leads.
Influencer marketing is a kind of marketing that mainly focuses on celebrities to convey your brand’s message. Experts believe that influencer marketing assists in captivating the customers to their businesses. There are essentially three reasons behind the growth of influencer marketing.
Enhances brand credibility
Imprints unforgettable memory for a long time
Attractive and attentive
93% of marketers have used influencer marketing. In addition, 89% of marketers say that influencer marketing gives positive ROI. These statistics show how effective influencer marketing is to heighten your business.
A push notification is a notification or message that pops up on a user’s current interface. Marketers use push notifications for numerous purposes such as updating messages, for any new announcements, providing offers, etc.
Push notifications boost app engagement by 88%. More than 65% of users return to an app within 30 days when push is enabled. Its less time investment generates high ROI, improves communication with users, precisely drives traffic, and more. With these qualities, push notifications proves to be a great medium to promote your brand.
Unquestionably, the quality of the content matters on each platform, but SEO plays a crucial role when it comes to being competitive and standing out among others. . It ranks your website and assists your consumers in finding out about your business from others.
Though it’s a long-term process, its strategic ways maximizes your PPC campaign and improves engagement and traffic.
70% of marketers finds SEO very effective.
80% of major purchases start with online research, even if the purchase itself happens in a store.
61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.
Artificial intelligence (AI) is a branch of computer science, refers to complex software that performs tasks similar to human brains. Artificial intelligence is shaping the future of digital marketing. It gives users a different experience and simplifies the work. Artificial intelligence allows multi-tasking. It has no downtime. It doesn’t get tired and works consistently, gives alluring results by working smart and quick.
83% of businesses believe AI is a strategic priority for their business.
86% of CEOs say AI is mainstream technology in 2021.
Digital assistance is expected to double up to 8.4 billion by 2024 across the globe.
The wearable AI market size is predicted to reach $180 billion by 2025.
Social Media Marketing
Around 3.96 billion people use social media today, accounting for roughly half (51%) of the global population. On an average, global internet user spends 144 minutes on social media sites every day. Thus, social media is an inevitable medium of marketing. Almost every business has its presence on different social media platforms. It increases brand awareness, improves search engine rankings, and makes a strong connection with the customers. It engages and makes them happy. Facebook, Instagram, Twitter, YouTube, WhatsApp, LinkedIn, etc., are the most popular social media platforms that every business uses.
Digital marketing trends have been evolving gradually, so businesses must also evolve in the same way. The above descriptive and analytical guide about digital marketing trends in 2021 can assist you to increase your site traffic, generate more leads, and grow sales, which are essential for your business to stay updated and competitive in the market.
Frequently Asked Questions
Q. What are the types of digital marketing?
There are different types of digital marketing, such as SEO, PPC, social media marketing, content marketing, etc.
Q. What are the top trends in digital marketing?
Artificial intelligence, SEO, programming advertising, and augmented reality are the latest digital marketing trends.
Q. Is digital marketing a good business to start?
Absolutely! There is no doubt about launching the digital marketing business. It assists in giving positive ROI.
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"name": "What are the top trends in digital marketing?",
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"name": "Is digital marketing a good business to start?",
"text": "Absolutely! There is no doubt about launching the digital marketing business. It assists in giving positive ROI."
Article | June 28, 2021
In today’s world, brand marketing goes much further than marketing campaigns and advertising.
When it comes to brand advocates, we typically think of social media influencers and the more traditional brand ambassador. However, what better brand advocate than your very own employees?
Matthew Hayes, managing director of brand agency Champions (UK) plc, explains the importance of using employees as brand advocates and the benefits to both the brand or business and its staff.
What is a brand advocate?
A brand advocate is somebody that shares the same values and ethos as a brand, representing them in a positive light, often helping to increase brand awareness and even sales.
Typically speaking, a brand advocate is often a social media influencer, a brand ambassador or there is some sort of mutual, or contractual agreement in place.
However, who are the most powerful spokespeople for a brand or business? The people who work there, of course. These people are often the living embodiment of the brand and front-line representatives that can make or break that brand interaction.
It may not be the most traditional concept or the one we necessarily think of first, but it definitely makes the most sense. Particularly in a time where employee retention and communication are so important.
Brand advocates are a way to drive organic and authentic traffic to a brand or business. Whilst the Internet and social media are incredibly powerful tools for raising brand awareness, nothing quite beats word-of-mouth marketing.
In 2016, a global study found that 50% of employees share something on their own social media channels about their employer. And given that social media has upped the ante over the last few years, I expect this figure to be significantly higher in today’s climate.
So, with that in mind, brands should be working towards improving their internal communications to create a better relationship with employees, promote their vision and mission, and raise brand awareness through organic brand advocacy.
Brand advocacy builds brand love
When done correctly, brand advocacy can build brand love and there are a number of ways to do that.
Whilst many brands focusing their attentions to external communications, however, many neglect or overlook the importance of internal communications and training.
Internal communications are a phenomenal way for brands and businesses to collectively communicate with their employees. Whether this is done via training courses or conferences, internal Intranet or even an email newsletter, this can help improve employees’ knowledge of the business, the brand and the products or services.
Not only that, but internal communications help boost staff morale, providing them with motivation and detailed information ensuring they are involved and up to date with all aspects of the business.
They also provide a sense of togetherness, connecting employees through a series of shared visions, missions, goals and objectives.
Here, is where consumer and employee sentiment is key. Consumer sentiment has always been an important variable in businesses, allowing owners to forecast production, plan ahead or adjust their output depending on popular opinion – and the same goes for employees, too.
And if brands aren’t entirely sure how to turn their attention to employee sentiment, the first step to make is investing in a brand audit or brand value proposition. These can help to educate and ensure stakeholder and employee perceptions are aligned, as well as making sure people are communicating the same messages, vision, mission and values of the brand.
A brand vision is simply intent. The vision should support and reflect the long-term business strategy and help guide the future. And a brand mission, is a statement that communicates the purpose and objectives of a brand.
And with the vision and mission of the brand in mind, it is important for brands and businesses to consider both employees and consumers to ensure values are shared across the board.
Employees are key
Employees are a pivotal part of any business. And quite simply, without them, businesses wouldn’t be able to function. It is the employee’s business just as much as the employers, so it is only right for them to play a part and get involved.
We are beginning to see more well-known brands implementing this strategy and using their employees as a face of the brand, rather than just working their magic behind the scenes. Disney are a great example of this as its employees have been the embodiment of the brand and its ethos for years.
The likes of Sass and Belle, Lindex and Zoella are all putting staff at the forefront of their brands, getting them just as involved as main stakeholders.
Sass and Belle, for example, have a website filled with images of their employees and often share quotes and content from them, too. This in turn, creates a more personal and emotional bond between the brand and the consumer, as the brand is no longer faceless.
Similarly, in 2015, Lindex launched an underwear campaign and instead of tapping into their network of professional models, they used their own employees and have continued to do so. Again, this improves their position in the market by appearing more relatable and creating that all-important emotional connection.
And Zoella often shares content, crediting employees for their ideas, allowing them to take part in social media takeovers and truly getting them involved. By doing so, they are adding personal and humanistic elements to their branding – and it’s paying off, too.
In doing this, the brand achieves an even wider reach as employees share the brand’s content across their personal channels, get to know their online connections and create organic relationships with potential consumers themselves.
Not only that, but this creates reputation, making brands come across as a desirable employer and recruiter, as well as helping to retain current staff and employees.
Listening to new ideas, accepting criticism and being transparent is also paramount. Your employees may well be your consumers too, and as they say, the customer is always right.
After all, employees are the ultimate representative of a brand, and Amelia Neate, Senior Manager at Influencer Matchmaker says, “It’s important to remember we’re living in a social age where employees are becoming micro-influencers in their very own right.
“For example, Emily Rose Moloney started out as an employee for ASOS and now, working as a fashion influencer, is promoting them on her social media channels, with her Instagram account gaining almost 80k followers.”
What employees think of a brand or business they work for speaks volumes. And employees help to drive brand awareness, so empowering them through a plan of brand advocacy is a sure-fire way to achieve great results.
So, next time you are seeking to boost stats and see results, consider the power of your employees and come together to create your very own culture.
Lead by example, work together and invest in your employees.
Article | June 28, 2021
A human approach to content marketing begins and ends with being vulnerable. No, it is not the same thing as being weak. As Brene Brown says:
"Vulnerability is the core, the heart, the center of meaningful human experiences…. What most of us fail to understand...is that vulnerability is also the cradle of the emotions and experiences that we crave. Vulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity."
This is why being vulnerable is important to your content marketing: it helps create a connection. (If the COVID-19 pandemic has taught us anything, it’s that we need to be connected to other people. And we need to wash our hands more.)
If the thought of being vulnerable totally freaks you out, remember that no one is perfect. No one.
Here’s how to weave that human approach into your content marketing.
Share your struggles
People who don’t know me well probably think I float through life on rainbows and sprinkles. If only.
When I graduated from college, I had zero resilience and was struggling with severe anxiety. Unfortunately, I had very little self-awareness, so I had no idea. My first “real” job was with a truly wonderful company, and of course I had the dragon-lady-boss-from-hell. I lasted five miserable months, during which time my anxiety went through the roof and I developed bulimia.
I recovered from bulimia after four years, but I didn’t get my anxiety under control until I fell down a hole into depression when I was 37 years old. Here’s how bad it was: If I was out running errands and noticed my car needed gas, I could not stop at a gas station unless I had already planned to. Spontaneously changing the “plan” was mission impossible. Didn’t matter if I drove past six gas stations. I couldn’t do it.
Eight years later, I am still on anti-depressants. I doubt I’ll ever go off, because it makes life manageable. (If I hadn’t been medicated during the early days of the pandemic, I probably would have ended up in the looney bin.)
Anyway, my point is that we grow the most as humans when we survive and overcome challenging times. My struggles have certainly helped me become the person I was meant to be.
Sharing our personal stories – especially the thorny, dark ones – make us human and relatable. If you are on anti-depressants, you and I are now connected by that shared experience.
Own your failures
I have failed as a wife, mother, daughter, sister, friend and business owner. I am sure I have failed complete strangers as well.
Here’s a short list of my failures as a business owner:
Doing work for free
Not charging enough
Failing to fire bad clients quickly
Ignoring the financials (profit and loss, balance sheet, expenses, etc.)
Hiring the wrong people
Working without a contract
Not getting a security deposit
I own every single failure, which is easy to do when you use the experience to learn and grow.
A few years ago, we created a social media marketing strategy for a small clothing brand, even though we didn’t have a contract in place. When we sent the invoice, they refused to pay it. Without a contract, we were SOL. I was furious at myself, but I am comforted knowing that karma is a total bitch.
When money is on the line, I tend to learn the lesson very quickly. Recently, I had a discovery call scheduled with someone who had not yet signed the contract. When I called her, I simply said, “We can’t proceed until you sign the contract.” She apologized profusely. We jumped off the phone, she read through it, signed it and called me when she was done.
No muss, no fuss.
An authentic, human approach to content marketing is being you.
A client once fired us because I sent an email that was “too direct.” He said he found it offensive.
Was I upset? Not at all. I laughed.
Then I read the email again. I scratched my head. I had someone on my team read the email. They scratched their head.
In near unison, we said, “Dodged a bullet!”
You can’t be everything to everyone, and frankly, I don’t want to be. I am known for saying it like it is and making you laugh at the same time. Not everyone appreciates my style, and that’s cool. We are all different.
And that is the beauty of using a human approach. You have no choice but to be you. As a result, you’ll only work with the people who get you. Would you have it any other way?
The next time you’re writing a blog, social post or email, I want you to do something for me. Read it and ask yourself, “Would my best friend recognize that I wrote this?” If the answer is yes, congrats: you are using a human approach to content marketing.
Article | June 28, 2021
You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your best intentions. So, how often does your business need to communicate about the pandemic? What brand messaging has proven helpful? Is now the time to be opportunistic? We cover these important questions below.