32 Marketing Tutorials for Facebook, Instagram

| June 6, 2016

article image
For small businesses interested in using Facebook to grow their brands, the social network has a large collection of helpful tutorials and webinars. There are basic and advanced tutorials in Facebook’s Blueprint eLearning Courses, using the Exceed Learning Management System, with courses on Instagram as well as Facebook. There are also excellent up-close videos with some of the brightest creatives and publishers around in Facebook’s “Pub in Pub” series.

Spotlight

Screenvision Media

Screenvision Media is a premier cinema, video and media organization. From our headquarters in NYC, we provide national and regional advertisers with on-screen advertising solutions, in-lobby promotions and integrated marketing programs.

OTHER ARTICLES

Customer Experience: Setting a Strong Foundation

Article | July 16, 2020

To ensure a strong customer experience for all your marketing initiatives, it’s important to take a couple of steps backward to move forward. Building a strong foundation of customer-centric messaging, content development, campaign design, and channel distribution requires investing time and resources into three essential steps: buyer persona development, customer journey alignment, and conducting a content audit.

Read More
CONTENT MARKETING

Forget What I Said: DIY Websites Are a Bad Idea

Article | July 16, 2020

When you’re an expert in something, you forget that not everyone else is. Because website content, user experience and design best practices are like second nature to me, I now realize I was wrong about DIY websites. They are not a good idea. Unless you are in marketing, don’t do it. You’ll make a mess. This year, I’ve worked with a few companies who insisted on updating their websites with the new copy I created for them. These are brilliant companies lead by brilliant people who are leaders in their field. They are phenomenal clients, and I respect them tremendously. But their websites are just … wow. And not in a good way. Why DIY websites are a bad idea Would you do your own dental work? Install and landscape a pool? Replace your home’s wiring and bring it up to code? Now, some smart asses out there would say yes. Dentists, professional pool installers and electricians would say yes. But you get the idea. The crux of my argument is: Leave it to the experts. And yes, I do realize that there are some amazing DIY website platforms out there. They were specifically created to help non-experts build a web presence. But these platforms don’t let you color outside the lines, so to speak. Once you start changing the design of the theme or template, you are headed into wow-not-in-a-good-way territory. The most common mistakes DIYers make The biggest mistakes fall into three categories: content, user experience and design. Content mistakes The number one content mistake I see is what I refer to as “inward-facing” copy. It’s about the company, not the client. Instead of speaking directly to the clients’ needs and saying, “We do this for you,” it’s more like, “We do this.” It’s very me, me, me and we, we, we. Which is a big no, no, no. Your clients don’t care what you do. They care what you can do for them. A lot of companies also write way too much, bunching words in dense paragraphs that no one is going to slog through. And because it’s so hard to write about yourself, messaging tends to be fuzzy. Essential elements, like calls-to-action, are often missing as well. The list goes on, but if you add up just the above, you are left with a website that doesn’t make a good impression. And that leads me to user experience. User experience mistakes User experience, also known as UX, is an important niche within web design. Without a good UX, your bounce rate (how quickly people leave your website) will be very high. (And yes, I know I’m a copywriter, but I have to understand UX to write good web copy.) Most UX mistakes that DIYers make have to do with navigation. For example, I see content broken out into too many pages. Instead of grouping a company’s history, approach, mission and values on one page, each of these topics get their own page. I don’t know of anyone who will patiently click through four pages of a website to learn this essential company information. Good UX also ensures each page is a “closed loop,” aka, web visitors never hit a dead end. They can always navigate to another page from the page they’re on, whether it’s a contact form, a case study or a blog post. This ensures they always have more to do (and it keeps them on your website, which is a good thing). Web design mistakes Even though I was super into art when I was young, I never in a million years would attempt to design a website. It’s an art and a science. Good web design uses different (but corresponding) fonts, colors and sizes to vary the texture of the copy. It also sizes and aligns images just right, adds contrasting blocks to signal you’re in a new section of content and keeps your eyes engaged and the brand visually coherent. This is a tough balancing act that requires excellent graphic design skills. As I alluded to above, I don’t mess around with it. If I did, my website would look like a first grader designed it. And that’s not exactly the vibe I want to give off. So now what? If you’re now thinking, “Oh crap, I wonder if my website is a POS,” I suggest hiring a marketing agency to do a website audit of your front end (what web visitors see) and back end (the configuration and apps that are running your site). You might find out that your website only needs a few tweaks to. Or, you might find out it needs a full overhaul. Either way, you’ll end up with a more functional website that better serves your clients. At the end of the day, it’s all about them anyway.

Read More

3 Real Life B2B Content Marketing Strategies Driving Big Results

Article | July 16, 2020

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day but in very different ways.

Read More

AI in Buyer’s Journey: How Important It Is for Marketers to Know About It

Article | July 16, 2020

Artificial intelligence (AI) is currently one of the fastest evolving technologies in the world. In 2016, the AI market was valued at $4.06 billion. By 2025, this sector will have a market capitalization value of $164.41 billion, signaling a 55.6% rise in compound annual growth rates. Today AI is everywhere you turn. You will find it in the auto, healthcare, finance, manufacturing, education, legal, retail, and marketing industries. The technology now runs self-driving vehicles, crucial medical equipment, and various programs and platforms online. Businesses such as Facebook, Amazon, Apple, Google, Microsoft, and IBM are heavily invested in AI development. These platforms are also continuously making this technology more accessible to users. You can, for instance, access Google’s AI via its RankBrain search engine algorithm. This AI interprets search queries to provide Google’s users with the most relevant results.

Read More

Spotlight

Screenvision Media

Screenvision Media is a premier cinema, video and media organization. From our headquarters in NYC, we provide national and regional advertisers with on-screen advertising solutions, in-lobby promotions and integrated marketing programs.

Events