30 Tools Guaranteed to Increase Your Online Content Marketing Presence

| September 30, 2016

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Running a business is a lot of hard work. It doesn’t matter if you’re managing a corporation of 100+ employees from a mahogany board room or running a scrappy insurgency of “me, myself, and I” from your breakfast nook. It requires work, and planning, and operation costs, and salaries, and IT, and marketing, and analytics, and R&D…and, and, and.

Yet, intelligent and creative business owners and managers find a way to make it work. People find new ways to streamline manufacturing, budget for overhead, and effectively market every day. They do it by creating or utilizing the right tools.

Spotlight

Internet Marketing Inc.

Internet Marketing Inc. (IMI) is a data-driven, ROI-focused, full-service digital marketing agency. IMI has been named one of the fastest growing private companies in the country the last four years in a row by the prestigious Inc. 500 list and the San Diego Business Journal. IMI offers integrated online strategies that achieve the profitability goals of our clients. We will find the most effective digital marketing mix that will quickly produce results. IMI's team is highly accomplished in SEO, data analysis, social media, SEM, email marketing, design and development, online reputation management, content creation, public relations and affiliate marketing. IMI is headquartered in San Diego and also has an office in Las Vegas. We specialize in providing results driven online marketing solutions for medium and large businesses across the globe.

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5 Common Social Media Marketing Mistakes To Avoid

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There is no digital marketing agency in Denmark that would not be including social media strategies in the internet marketing approach. Leaving this out could end up losing a huge chance of effective brand promotion. But while working on social media marketing, there are always chances of mistakes that can restrict you from getting the most of the results.

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How Voice Search And AI Will Impact Your Digital Marketing And SEO In 2020?

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Voice Search is a speech recognition technology that is on the verge of becoming a household gadget globally, or one must say, it has already become entirely. Voice Search is a 20th Century concept which has improved in its capacity with the evolution of technology in the first decade of the 21st Century.

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Storytelling: the must-have marketing tactic for 2021

Article | January 27, 2021

As we enter 2021 with a fresh and positive mindset, we are also entering the New Year with a brand-new set of tactics to help reach new consumers by placing brands, products and services at the forefront of desired audiences. When it comes to brand marketing, storytelling is pivotal when trying to create relationships with consumers. By utilising emotion and taking a humanistic approach in this, brands are able to provide consumers with reasons as to why they should buy into their products, without a pushy, non-emotive hard-sell. And with that in mind, Matthew Hayes, Managing Director at brand agency Champions (UK) plc, explains why storytelling is a must-have tactic for the year ahead. The art of storytelling Now more than ever before, resonating with the audience on a personal level is key, and what better way to do that than through storytelling. Marketing doesn’t always have to be about a direct sales pitch, but rather a connection and relationship that has been built up over time. And with that, comes brand loyalty and customer retention. When done effectively, storytelling is truly an art within itself. Sales should equate to product education rather than direct instruction. And it is this, that makes people subconsciously realise their need or want for a product or service. Storytelling takes the customer on an educational journey, allowing them to understand the brand, what it stands for, what the benefits are to them and why its products are good value for money. This then leads customers to build strong feelings of want and desire, rather than just need. This is all part of creating a brand. Customers begin to feel something about it, which is want warrants a business or product the status of a brand. And it’s this emotional connection that differentiates you from being just a commodity seller based on price, and positions you as a recognisable ‘brand’ that people engage with on a deeper level. And research demonstrates that messages delivered as stories can be up to 22 times more memorable and effective than facts, which is why brand storytelling is a must-have tactic for 2021. How to tell a story Creating a compelling narrative requires a carefully devised long-term strategy. But, while this is an important element, what is perhaps the defining factor in commercial success is its ability to resonate with us, as humans. Storytelling should be powerful and filled with emotion, in whatever capacity that may be. From laughter and happiness to sadness and grief, emotion can come in a plethora of varieties. Emotion is what captures the consumer and when a story is both personable and relatable, it builds brand love and deepens the connection between the brand and the consumer. Not only that, but emotion also impacts the purchasing decisions of consumers and without it, businesses are much less likely to make that all-important sale. And if brands combine emotion with consumer needs, then they have the recipe for success. With the rapid onset of digitisation across all industry sectors fuelled by the COVID-19 crisis, the way in which a brand tells their story is having to change in order to keep up with the times and meet the newfound needs of consumers and channels. With the plethora of channels and shortening attention span of the consumers, video content is the best way to evoke emotion. Put simply, videos are more engaging and because of that, will continue to play an increasingly important role in the marketing mix throughout 2021. They are easy to understand, digest and share and typically create a deeper connection between the brand and consumer, meaning that people will resonate with it much more. Storytelling done right No one is better at brand storytelling and investing in emotions than the world-famous Disney. From its theme parks and hotels to its films, merchandise and staff, the entire brand has been built from the ability to tell a story, and consistency of delivery. For consumers to truly connect with a brand, they must implement consistency across their strategy, messaging and storytelling. And while there may be creativity in the way these messages are conveyed, the underlying messages and ethos must remain to be consistent. The Disney experience plays a pivotal role in the brand’s story. It’s narrative and essence completely come to life when consumers interact with its offerings, taking on a role within the storyline. In doing so, deeper emotional bonds are created, bringing the brand to the forefront of both people’s minds and memories. Similarly, gym-wear brand Sweaty Betty have also become well recognised thanks to its ability to tell a story. What began as a normal brand selling high-quality gym-wear that sat outside of the norm, became known worldwide for changing its narrative by becoming so much more than just a provider of gym-wear. Sweaty Betty is not only a brand for women, created by women, but a brand that listens to its consumers. It’s messaging such as ‘respect your sweat’ and ‘empowering women through fitness and beyond’ is reflective of inclusivity, body positivity and raises awareness of diversity, using its brand, products and people to continue to tell that very story. A must-have tactic for 2021 In order to keep up and remain at the forefront of consumers’ minds, brands need to focus their strategies on telling a story. Storytelling is as old as mankind, dating back to cave paintings and the bible. And modern-day storytelling allows brands to use the full extent of multi-channel media, applying to all of the five senses. It allows the brand to educate, taking the consumer on an educational journey rather than advertising, which can only convey one message at a time. It can build in sub plots, ethos, ethics and values, bringing the full personality of the brand as well as the people behind these brands to life, while also highlighting how these ‘personality traits’ mirror those of the consumer. It is through this 'bonding' that the consumer can feel for the brand, rather than simply seeing or knowing about it. Feeling is a pivotal part of branding, and without it, the brand and its products, are just a commodity, based on nothing more than consumer needs and cost. Brands are consumed based on a want or desire, with price being far less prevalent. Therefore, brands offer businesses far greater profit margins and a more loyal consumer base - the holy grail. And when executed effectively, the story helps build brand love through evoking a deeper, more authentic connection with its consumers. As a result, brand storytelling is priceless, and quite simply a must-have tactic for 2021 and beyond.

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New Business Remains Resilient Despite Decrease of 10% in H1 2020

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The holding companies might be losing as much as 23% of their revenue year-on-year, but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total New Business revenue decreased 10% globally – but creative agencies are having to find ways to do more with less.

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Spotlight

Internet Marketing Inc.

Internet Marketing Inc. (IMI) is a data-driven, ROI-focused, full-service digital marketing agency. IMI has been named one of the fastest growing private companies in the country the last four years in a row by the prestigious Inc. 500 list and the San Diego Business Journal. IMI offers integrated online strategies that achieve the profitability goals of our clients. We will find the most effective digital marketing mix that will quickly produce results. IMI's team is highly accomplished in SEO, data analysis, social media, SEM, email marketing, design and development, online reputation management, content creation, public relations and affiliate marketing. IMI is headquartered in San Diego and also has an office in Las Vegas. We specialize in providing results driven online marketing solutions for medium and large businesses across the globe.

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