3 WAYS TO PULL A RETAIL 360

| October 24, 2016

article image
Turning around a company isn’t as straightforward as stabilizing finances, containing costs or fixing operations. More often than not, a turnaround goes well beyond the fundamental business issues, delving into areas such as employee attitude and temperament. From my experience, there are three key areas that must be addressed in order to create the best possible opportunity for success.
DON’T KID YOURSELF When you deal in reality, you cut costs and rationalize your budget to fit the business trend–not what you would like it to be or what it used to be. Hey, it is what it is, today and literally. Start taking immediate steps to stop the bleeding and then give the business a chance to heal. Most importantly, put time on your side. You need as much of it as possible.

Spotlight

CLM Marketing & Advertising

CLM is a full-service marketing, advertising, and media firm located in Boise, Idaho, and a proud part of the Ivie family of companies. At CLM, we do it all for our clients. We specialize in solving marketing problems and generating workable solutions.

OTHER ARTICLES

Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data

Article | August 12, 2020

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several months now have simultaneously also placed a weekly user poll on our LinkedIn* page. We wanted to share some of the fascinating insights you have shared with us in the form of results from our polls, in order to see the trends that have emerged during this unprecedented year.

Read More
MARKETING STRATEGY

Top Ways 1Box Media Help Businesses Achieve Greater Success on the Digital Platforms

Article | August 12, 2020

1Box Media is a reputed company that offers top-notch digital marketing services to businesses around the globe. We are a one-stop solution for all the digital media services that businesses require to grow their reach. We offer highly professional digital solutions at an affordable rate to help businesses stand out and stay ahead of their competitors. The tailor-made services of 1Box Media aim at meeting the exact requirements of businesses. At 1Box Media, we have a team of highly-seasoned professionals who are well-versed in the digital marketing world's nuances and deliver exceptional services to businesses. With our unmatched digital marketing services, we help businesses strengthening their online presence and acquiring a better position in the digital marketplace. How to Approach Clients? We, at 1Box Media, follow a professional way to approach our valuable clients. We meet and discuss with our clients who are on the lookout for digital marketing services. We understand the exact requirements of the clients. Based on their specific needs, we make some relevant suggestions. Upon finalizing, we move forward to carry out a comprehensive analysis of the business, their current position, their target audience and competitors, and the potential ways how we can help the business achieve successful growth. We work closely with our clients to make appropriate plans and strategies to deliver our digital marketing services. Finally, we implement our plans and constantly evaluate the businesses' growth and success on the digital platform. Our Services which are helpful in Digital marketing 1Box Media offers a wide range of digital marketing services for the optimum growth of the businesses on the online platform. We assist businesses in expanding their reach and connecting with a broader market audience. Our digital marketing services such as content writing, Search Engine Optimization, Social Media Optimization, and more focus on attracting more customers for our clients' business. Our services help in building a positive brand image and strengthening the digital marketing campaigns of businesses. We highlight the strengths of businesses and ensure enhancing the website traffic for the business. With our comprehensive range of services, businesses are sure to improve their returns and enjoy greater success. Content Writing 1Box Media understands the importance of appealing and attractive content on the websites to grab the visitors' attention. Our creative writers' team has proficiency in crafting the finest content to make businesses stand out in the highly competitive digital platform. We use advanced keyword research tools to find the most relevant keywords that will help in ranking the content of your business higher on the search engine. With the best keywords, we also help drive more traffic to the business website. Quality content is always our priority. Based on the client requirements, our writers design the perfect content that speaks of the brand. We follow the latest trends in content writing and deliver unique pieces of content to businesses. While framing the content, we also keep the SEO aspects in mind and help businesses reach out to more target audiences. We provide compelling content to the businesses and optimum engagement of the customers. With the perfect blend of quality and creativity, we ensure positive outcomes for the businesses. No matter what business you are into or what type of content you require, we are a one-stop solution for all your content needs. Search Engine Optimization 1Box Media provides the best SEO services to help businesses grow like never before. Over the years, we have gained expertise in the domain and help businesses gain greater online visibility. We audit our client's entire website and assist in enhancing the on-site SEO parameters such as headings, titles, URL structure, page speed, and others. We put in our best efforts to help businesses improve their rankings and get to the top pages of popular search engines such as Google. We also research and use relevant keywords on the website pages and enable people to easily find the businesses, thereby growing their traffic. We help businesses in link building to increase the trustworthiness among potential customers. We help provide high quality and genuine links to influence customers' purchasing decisions better and enhance sales. Our SEO experts also undertake competitor analysis to study our client’s competitors' pages and find out ways to gain more traffic. With the best SEO strategies, we help businesses beat their competitors easily. We employ the latest SEO tools and techniques to acquire more leads and ultimately achieve better sales. Social Media Optimization When it comes to Social Media Optimization services, 1Box Media is a top name. Our SMO services aim at enhancing the popularity of businesses online. We closely look at the businesses' existing social media status and accordingly plan to uncover new growth opportunities. We are experienced in crafting social media optimization strategies to help businesses reach their target audience better. We offer several SMO packages to enable our clients to choose the one that suits their needs. We help businesses connect with their potential customers and ensure better engagement. Our SMO experts assist the businesses in building long term relationships with the customers. We help in creating brand awareness through different social media platforms such as LinkedIn, Facebook, Twitter, Instagram, and more. We leverage the best social media practices and help businesses to engage with customers more. We optimize the social media profiles, create engaging content for posting regularly, and use effective hashtags. To ensure more engagement for businesses, we also prepare contests and promotions over social media platforms. We keep track of the social media campaigns and make the necessary changes to enhance the outcomes even more. Company Vision Our core vision is to help businesses grow and acquire a top position in the competitive digital landscape. We adopt different strategies to enable businesses to reach the peak height of success. We employ the latest tools and technologies to help our client achieve their business goals successfully. We employ the latest tools and technologies to help our client achieve their business goals successfully.

Read More

How to build brand authenticity using customer-generated content

Article | August 12, 2020

Making quality customer-generated content is one of the best strategies of your computerized advertising procedure. On the off chance that you make applicable content for your site pages and other content distribution platforms, it can channel more traffic to your site and increase conversion rate. Viable content creation encourages you to get qualified traffic from a natural hunt, promotions clicks, and backlinks. The following are ways of using customer-generated content to build your brand.

Read More

OTT (Over the Top) Marketing: A Boon For Businesses

Article | August 12, 2020

What is OTT (over-the-top) marketing, and how is it molding the world? Why are marketers over-enthusiastic about executing it? Find out the ultimate guidance regarding OTT marketing. There are several ways to receive a prodigious response for your business. Those are creative, technical, or economic methods that help grow your audience, find new leads, and so on. In the time of the pandemic, people cannot partake in outdoor activities the way they used to do. They are forced to be inside, and their medium of education, entertainment, or being aware is entirely different. One of the fastest-growing sectors is OTT which plays a significant role in making people's life entertaining and enthusiastic. It decreases the strain and gives them relaxation from their hectic life. Its market is currently valued at more than USD 101.42 billion, reaching approximately USD 223.7 billion by 2026. Let’s have a look at OTT, OTT marketing in 2021, and the complete information about it, which makes it substantial. OTT is a medium of providing television and film content over the internet. Nowadays, nearly everybody is streaming TV through OTT. There are various popular video streaming platforms like; Netflix, Amazon Prime, Disney plus, Hotstar, etc. The video, music, podcast, and audio quality has been revamped remarkably by the OTT adoption. What is OTT Marketing? OTT advertising is the conveyance of promotions through online video streaming. This incorporates associated TV publicizing (or CTV promoting), which runs video advertisement interferences, banner ads, sponsored content, and more. Here are some survey reports that state how OTT marketing is booming. A report by Conviva, a streaming media research firm, informs that video streaming grew by 20% in March across the globe, which included a high 26% increase in the U.S. In the OTT Video segment, the number of users is expected to amount to 300 million users by 2025. The average revenue per user (ARPU) in the OTT video segment is projected to amount to US$275.49 in 2021. User penetration will be 83.7% in 2021 and is expected to hit 88.1% by 2025. The largest segment is OTT video advertising, with a market volume of US$40,641 million in 2021. How OTT Marketing is Different From Traditional T.V Marketing TV advertising has been everywhere for a long time. It has been a prevalent medium for marketers to allocate their advertisement financial plan. Nonetheless, it has been changing drastically for as far back as a couple of years with a huge shift from traditional cable TVs to over-the-top (OTT) devices like smart TVs, phones, tablets, and many streaming sticks (Roku, Amazon Fire, Google Chromecast, AppleTV).Those are Internet-connected and can download videos from content delivery networks (CDN) and ads from online ad servers. The rise of online video utilization makes a massive inventory for video advertising. However, focusing on alternatives was still exceptionally restricted and fundamental. Focusing at the individual level was unheard of. Many, if not all, viewers frequently watched similar advertisements on TV, paying little attention to their inclinations or interests. The viewers should turn on their TVs to a specified channel at a specific time to watch content and accompanying commercials. The advertisers could pick the station, program, and time based on ratings and audience data provided by a few significant research firms. This choice interaction had a few connections to the target audience hence;, it was not exact or quantifiable. There were a ton of evaluations, projections, and expectations for return on investment (ROI). The objective was essential to arrive at the majority, fundamentally whoever had their TV on. The location and engagement activities of viewers were not known or reported. These limits gave advanced OTT advertising numerous benefits. Marketing Funnel for OTT Streaming Services To be successful in OTT marketing strategy, it is essential to comprehend the buyer’s journey and to understand this; we need to focus on OTT marketing funnel that assists in visualizing where the buyer is from, how he became your user, and when he showed his experience into your brand. The funnel is divided into three parts: TOFU (Top of the funnel) MOFU (Middle of the funnel) BOFU (Bottom of the funnel) TOFU (Top of the funnel)-This is the first step where the user gets aware of your brand or services. You will find many leads, but it doesn’t mean that they will certainly buy from you. They are at the first stage, where they are figuring out their problems by doing research. Therefore, don’t come with too much information to resolve their issues. They will become annoyed therefore; you have to provide specific & concrete information to your leads. MOFU (Middle of the funnel)-Once a lead passes, its first step enters the second step of funnel called middle of the funnel, where your leads express their interest towards your brand or services and consider using your product. BOFU (Bottom of the funnel)-Finally, your leads entered the third step of the marketing funnel, where they decide to be your customer. In this stage, the content you are providing should be persuasive and readily available. OTT Marketing Platforms There are various dominant OTT streaming providers growing unstoppably. Netflix, Xumo, Starz, Sling, HBO, ESPN, Hulu, Showtime, Amazon Prime, Fubo, etc. are some of them. Why Is OTT Marketing Booming? Marketers are enthusiastic about OTT advertising because advertisement directly reaches viewers through streaming devices and services. They experience these ads on their devices like; connected TV, Smart TV, Laptop, etc. OTT focuses on niche audiences, and when marketers run ads on OTT platforms, it automatically gives you those target audiences. So. marketers don’t need to cater broad audience unlike, traditional T.V broadcasting. Instead, ads are shown to your specific audience interested in your brand; therefore, it minimizes your ad spend. OTT Marketing Strategy 2021 has changed the way of marketing entirely, especially when you are looking for a specific audience. Modernizing your advertising has become the imperative footstep to woo your audience. Here are some meaningful steps that have been mentioned which can make your business profitable. Search engine optimization is the effective medium to be seen. With the help of SEO, you can be seen high when your viewers search for videos. Therefore, SEO Implementation is indispensable in this competitive advertising world. Millions of people are using social media such as; Facebook, Instagram, Twitter, etc. Create your brand-specific pages and profiles and maintain daily posts to encourage your audience towards your services. In addition, you can approach your audience in a very innovative way by making polls & quizzes, interesting image-based posts, etc. There is a considerable demand for memers across social media platforms. So, you can hire some famous memers to create engaging memes regarding one of your best video content. Offers & promotions are always welcomed. It attracts audiences and raises their interest in your services. So approach them with attention-grabbing offers. Display advertising is one of the best practices to persuade your target audience. In-display advertising, you should create some attractive, colorful graphical screen on the internet through logos, animations, videos, photographs, etc. Users always try to find the website or landing page regarding your brand. If you are holding a website, you can easily convenience your niche audience to visit your uploaded content. Push notifications have a 71% opt-in rate, an incredible opportunity to be adopted. Email marketing is the result-oriented medium where your reach millions of people by saving your time. Monitoring your analytics can give you the expected results. Numerous OTT platforms provide analytics. It helps to know about the ROI (return on investment) of your business. OTT marketing is booming. It is now unstoppable. A study by Roku found viewers of streaming TV in the U.S. could exceed traditional pay-TV viewership in the next five years. The research predicts that 60 million families will watch content on their TV exclusively via streaming services by 2025, which would likely trump traditional TV viewership by then. It aids in providing personalized content for your niche audience. Most marketers are experiencing great ROI while investing in OTT. Frequently Asked Questions Q. What is over-the-top marketing? Over-the-top advertising is advertising delivered directly to viewers over the internet through streaming video services. Q. How to do marketing on the OTT platform? Implementing memers marketing, push notification, SEO, affiliate marketing, and tracking analytics are the best sources to do advertising on OTT platforms. Q. What are the benefits of over the top? It quickly provides your audience with an unparalleled experience that enhances your lead generation and gives desirable results. Q. What are the OTT marketing examples? Display marketing, affiliate marketing, and social media marketing, are the best example of OTT marketing. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is over-the-top marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Over-the-top advertising is advertising delivered directly to viewers over the internet through streaming video services." } },{ "@type": "Question", "name": "How to do marketing on the OTT platform?", "acceptedAnswer": { "@type": "Answer", "text": "Implementing memers marketing, push notification, SEO, affiliate marketing, and tracking analytics are the best sources to do advertising on OTT platforms." } },{ "@type": "Question", "name": "What are the benefits of over the top?", "acceptedAnswer": { "@type": "Answer", "text": "It quickly provides your audience with an unparalleled experience that enhances your lead generation and gives desirable results." } },{ "@type": "Question", "name": "What are the OTT marketing examples?", "acceptedAnswer": { "@type": "Answer", "text": "Display marketing, affiliate marketing, and social media marketing, are the best example of OTT marketing." } }] }

Read More

Spotlight

CLM Marketing & Advertising

CLM is a full-service marketing, advertising, and media firm located in Boise, Idaho, and a proud part of the Ivie family of companies. At CLM, we do it all for our clients. We specialize in solving marketing problems and generating workable solutions.

Events