3 Ways to Perfect Your Email Marketing for Christmas

KOMAL HELYER | December 17, 2019

article image
Despite enduring difficult times over the past few years, retailers have been buoyed by better than expected Black Friday sales. But brands must take different approaches to their Christmas marketing strategies to ensure their festive campaigns are successful and resonate in the right way with customers. With this in mind, we have looked at how retailers can best use email marketing to boost sales this Christmas.

Spotlight

FocusWorks Marketing

FocusWorks Marketing helps companies, particularly those in compliance-regulated industries like healthcare, legal and accounting, create digital experiences, reach customers and grow through strategy, testing and data-driven decision making. We get to know the heart and soul of your business to create messaging and a story that captures your brand and speaks to your target audience. Whether it’s emails people actually want to open, a website that converts visitors into leads or content that’s engaging and high-value, we deliver creative, content and campaigns that get results.

OTHER ARTICLES

The Future Of Marketing Automation In 2020

Article | March 21, 2020

Marketing automation has become a fundamental building block necessary for productivity and efficiency. But what is the future of marketing automation in 2020? Marketing automation has been talked about a lot lately, but many people are still in the dark when it comes to the details of how automation will benefit marketers now and in the future. Embracing technology is an absolute must in today’s digital landscape. It can be the key that enables small startups to compete alongside larger corporations. As we’ve ushered into the new decade, marketers and entrepreneurs should understand the fundamentals of marketing automation as strategies update towards the current reality. But to do this well and receive full benefits of this strategy, you must know your social media inside-out. Stay with me, and I will show you just how you do that.

Read More

How to Drive Sales as Share of Spend Shifts Across Industries

Article | August 13, 2020

In the months since states first declared shelter-in-place orders and economic uncertainty gripped the country, consumers have reprioritized their spend. As they spend more on some categories and less on others, it can be hard for marketers to gauge whether these represent permanent or temporary shifts in behavior. To help answer this, we’ve taken a look at how share of consumer spend has shifted between industries over the past few months. The results are both expected and surprising.

Read More

Marketing is Moving Further Down the Sales Funnel

Article | August 6, 2020

If you’re a marketer, you’re responsible for more of the buying journey than ever before. This is a big shift from your traditional role, which was creating awareness and running campaigns at the top of the funnel. Those campaigns generated interest, but at some point, there was always that handoff to Sales, who would ultimately guide the buyer toward a decision. Then, several years ago, it all started to change. Buyers began doing research, forming opinions, and narrowing their options all on their own. In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete.

Read More

City Beach Pivots to Adapt to Changing Customer Behavior

Article | August 10, 2020

When consumers shifted to online-only shopping, City Beach was more prepared than a lot of other retailers. Not only had City Beach invested in e-commerce long before the pandemic struck, but they were observing real-time customer behavior and making wise inventory decisions to meet the demands of customers and still deliver business results. Alex Timlin (SVP Verticals, Emarsys) spoke with Mike Cheng (Head of Digital, City Beach) who shares his take on e-commerce and changes in customer behavior prompted by COVID-19, including: How critical a retailer’s e-commerce strategy is for engaging customers, Watching real-time trends to manage inventory in a profitable and customer-centric way, Why focusing on an excellent customer experience leads to greater long-term engagement than focusing on the conversion rate.

Read More

Spotlight

FocusWorks Marketing

FocusWorks Marketing helps companies, particularly those in compliance-regulated industries like healthcare, legal and accounting, create digital experiences, reach customers and grow through strategy, testing and data-driven decision making. We get to know the heart and soul of your business to create messaging and a story that captures your brand and speaks to your target audience. Whether it’s emails people actually want to open, a website that converts visitors into leads or content that’s engaging and high-value, we deliver creative, content and campaigns that get results.

Events