3 Sure Fire Ways To Use Social Media For Lead Generation

PANKAJ MONDAL | September 7, 2018

article image
While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation. Considering that 90% of B2B top decision makers give a blind eye to cold calls, with 76% of buyers ready to have a social media conversation, it makes sense for your brand to be super active on social media.

Spotlight

Remarkety

Remarkety is a leading email marketing automation platform designed for and around e-commerce from the bottom up. Changing the way retailers market, target and sell to their customers, Remarkety equips merchants regardless of size with enterprise level tools that were otherwise unavailable to them.

OTHER ARTICLES

SEO and Accessibility: Technical SEO

Article | May 28, 2021

We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust. Video Transcription Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I've been doing SEO since 2016, and today I work for a large outdoor retailer helping our technical SEO strategy come to life. Thank you so much for attending this series on SEO and accessibility. I hope that you've gained a broad perspective and new tips and tricks for creating content that not only is resonating with your audience, performs well in search, but is also accessible to more people. Today we're going to talk about technical SEO and accessibility. Technical SEO and accessibility Let's dive in. Last time we talked about Web Content Accessibility Guidelines, and you might remember that the four principles of WCAG are perceivable, operable, understandable, and robust. Perceivable As a technical SEO, you're probably most concerned with perceivable because your day-to-day operations, your day-to-day work stream involves making sure that the pages, the content, the experiences you're creating are accessible to search engines and perceivable to search engines. A lot of times when we go through SEO recommendations or SEO audits, I hear a lot of common themes, like the header tag is baked into the image and so a search engine can't see it, or the content I'm producing is visible to bots but it's not visible to people. These are issues with base level perception. I want you to take that mindset and consider if you apply that to your whole audience as well.

Read More

7 Signs Your Manufacturing Company Should Hire a Marketing Agency

Article | August 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company

Read More

5 DIGITAL MARKETING TRENDS TO DIAL UP IN UNCERTAIN TIMES

Article | March 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020.

Read More

Leveraging AI Chatbots as a Marketer and What’s Coming Next?

Article | March 17, 2020

In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the early 2010s, we witnessed the rise of social media marketing. Not to mention, AI Chatbots have proven to be an industry trend in social media automation. The main reason is, most users have stopped downloading apps. Since AI Chatbots are computer programs that are designed to keep a conversation going smoothly and naturally with humans, it’s all about messaging now!

Read More

Spotlight

Remarkety

Remarkety is a leading email marketing automation platform designed for and around e-commerce from the bottom up. Changing the way retailers market, target and sell to their customers, Remarkety equips merchants regardless of size with enterprise level tools that were otherwise unavailable to them.

Events