2018 Marketing Solutions

| November 16, 2018

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Our advanced marketing solutions bring together Audience + Knowledge + Capabilities to power
customer acquisition, retention, growth, loyalty and winning programs with optimal results.Our online advertising solutions are an effective, measurable andcost-effective way of marketing to insurance and (re)insurance audiences. They can help you promote your business, influencecustomers and generate leads. You can also target certain key words, geographical regionsand languages.

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OptFirst Internet Marketing

OptFirst Inc. is a Premier Internet Marketing Agency that has a multiple of ways to advertise our clients’ websites. Our firm is the first choice to advertise your company online. OptFirst is an internet marketing agency that specializes in Search Engine Optimization, Pay Per Click consulting and Reputation Management.

OTHER ARTICLES

Travel Industry Trends in 2020: New Media, Personalization, and Convenience

Article | July 30, 2020

Content in the travel industry continues to evolve as customer behaviour changes and brands attempt to adapt. Consumers are demanding new and exciting forms of content, shared with them across multiple channels. Not to mention they want this content to be tailored specifically to them. These shifts in behaviour, coupled with renewed optimism about the industry have given rise to a host of new trends in the travel and tourism sector. Roughly 74% of travel consumers are eagerly anticipating frequent travel again, and for brands hoping to stand out from the competition and get their content in front of eager travellers, these are the trends they need to know.

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MARTECH ISN’T MEANT TO REPLACE MARKETING

Article | March 5, 2020

The advent of different types of technology has changed how businesses use marketing and the ways that consumers are engaging with businesses and their marketing. The development of new marketing capabilities and new information technology capacity intersect in MarTech, bringing together the potential of both areas to reveal new possibilities. But, MarTech is meant to work with marketing not to replace it. Recent developments have made MarTech possible. Cloud computing infrastructure has become accessible, software for businesses that want to use MarTech tools are more affordable and platforms have become more widely used resulting in more available data. This means that more businesses use tools previously available to a small group of companies.

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How to Do Corporate Branding Right

Article | March 15, 2020

A ton of people confuse branding with a company’s logo. When they hear the word “branding,” they immediately picture designers hard at work choosing the perfect shades and template for a new logo. But although a logo is part of branding, it’s not the whole package.

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How to Identify Cross-Selling Opportunities in Your ABM Funnel

Article | August 14, 2020

The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life. How does your organization measure this today? Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. Integrate this data into your CRM to run a report on the most active users of your product. If you don’t have a tool that can help you understand product usage, account-based scoring is another mechanism for prioritizing accounts. Firmographic, demographic, and web analytics data can help you score each company based on the variables that are indicative of good upsell opportunities.

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Spotlight

OptFirst Internet Marketing

OptFirst Inc. is a Premier Internet Marketing Agency that has a multiple of ways to advertise our clients’ websites. Our firm is the first choice to advertise your company online. OptFirst is an internet marketing agency that specializes in Search Engine Optimization, Pay Per Click consulting and Reputation Management.

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