14 Predictions for the Digital Marketing Industry That Will Come True by 2022

Aabroo saeed | August 15, 2019

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Digital marketing trends are changing every day and there is no way to keep track of them. For an influencer and social media marketer, it is very necessary to keep an eye on these trends because they are going to shape the upcoming days of the digital marketing industry. Moreover, digital marketing trends are one of the most searched about topics online, which means there are more marketers who are thinking about advancing their digital strategies and then aligning their content accordingly so they don’t have to stay ready for a drastic change.

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Six Spoke Media

We help our clients understand how to connect their brands, their products and their service offerings to their customers and their communities, anywhere in the world. Starting from business and brand strategies, customer insights and market research, we help clients understand the needs and wants of their target customers to make sure connections can be formed. We then build integrated marketing plans that combine the most compelling creative with the most targeted cross-channel campaigns allowing us to engage customers and build evangelists.

OTHER ARTICLES

Authenticity is now more important than ever during the coronavirus

Article | March 17, 2020

My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, assuring customers or subscribers about what they’re doing to keep everyone safe. Take time to talk with your executives and teams about extra things you might do with your marketing to help everyone get through the next weeks and months.If you’re in management or a member of a team that’s going through radical changes, these steps can help you translate your concern to action.

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Sales in the Digital Age: Online Reputations Are Everything

Article | December 15, 2020

Whether you’re selling yourself, a product, service, or idea, your online reputation makes a powerful impact on how successful you are. The way we communicate with family, friends, business associates, clients, and the world has been revolutionized in today’s digital environment. Everyone has the opportunity to be famous, or infamous, for something in a matter of minutes. Andy Warhol said that everyone will be world-famous for 15 minutes. Today, those minutes of fame have the potential to live on forever digitally. When you’re in the business of selling products and services, it’s your duty to ensure that what potential customers see online engages them in a positive way. The management of your online reputation is everything! Communicate Emotionally Most people will tell you they make important decisions after weighing the pros and cons of situations. Some will tell you that they “go with their guts.” The truth is that for nearly all decisions, even those evaluated using logic, the final determination is strongly influenced by emotion. It’s a natural aspect of being human. The dominant tipping point in most situations is how the buyer will feel after the decision is made. Decision-makers may be relieved to have found a viable solution, or they may be excited about something new entering their lives or influencing their businesses in a positive manner. Understanding that emotion comes into play when making purchasing decisions, it’s important to proactively and positively influence human emotions through your digital presence. Most people who contemplate getting involved with you or your product will want to go through a getting-to-know-you phase. It’s a normal part of building relationships. It’s where we decide whether we like the person, brand, or product enough to invest more of our time and effort into them. In sales, this is referred to as building or establishing rapport. It’s where you learn about your buyers and find commonality with them, not solely on a business level. It’s when you establish that you’re able to help them with their needs so they will listen to what you have to say. It’s the first step in building trust. You can be fairly certain that the getting-to-know-you phase will include the buyers’ review of your digital presence. It’s the go-to resource for everyone these days. How you or your company come across online can either start or end the sales process, or it could just make the process much more challenging if there is any negative publicity or reviews to overcome. Your online reputation may be the tipping point for decisions about purchasing from you or building business relationships. Post Authentically The way we sell and foster trust as professionals must include authentic representation of our brands as providing tremendous value to our ideal customers. Authenticity is highly valued. Coming across as either phony or too good to be true will cause hesitation in the minds of buyers, creating the opposite of trust. And where there is no trust, there will be no sales. If you’re passionate about your clients and your products, that passion should show in your online presence. Part of being authentic is not to be afraid to speak about what you believe in or what your company believes in—just be realistic about it. Be thoughtful about the words and images used online to represent yourself and your business. Being passionate is important but do it in a manner that attracts buyers and doesn’t offend anyone. After all, even those who may not be qualified to own your product may know someone who is. Negative experiences are shared more frequently than positive ones. An unqualified person could negatively impact qualified friends or associates. Not every page or post has to be about your product. Demonstrating authentic humanity through positive comments, good works, or light humor (depending on your type of product) can be quite attractive to those researching online. Manage Consistently Going back to the concept of “moments of fame,” it’s imperative that your online reputation be consistent and be managed consistently. Avoid taking risks with your digital reputation by checking in and evaluating what’s being said online about your product or company on a regular basis. Express gratitude for positive comments or reviews and address negative ones immediately. When challenges arise both the solution and speed of solution are critical to their impact on your business. Being proactive demonstrates a high level of care for your reputation, which equates to a high level of attention being given to customers. There are thousands of nuances inherent in building relationships and creating sales opportunities. Mishandled, any one of them could cause buyers to seek solutions elsewhere. Effective management of your online reputation is simple, strategic, and achievable.

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Product Spotlight August: Driving Up Engagement in Your Surveys

Article | August 13, 2020

Engaged, thoughtful responses are the lifeblood of genuine insights. If you want data you can count on for your biggest marketing, product and business decisions, you need to trust that that data represents the real opinions of real people. There are lots of features in the Attest platform to keep engagement high, but if you write a survey that bores respondents they’re likely to lose interest and focus, and this will result in less accurate results.

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How Zoom has become an ecosystem for startups

Article | April 28, 2020

We have always been familiar with various video conferencing platforms but the current situation of COVID-19 has put them at the top of everyone’s routine. Never before have video calling platforms been in so much demand. The current lockdown imposition in the world has forced all possible industries to give their employees work from home by default not by choice, and asked to contribute to stopping the spread of the Coronavirus disease. A rare situation like this has caused the world to go online for important meetings, conferences, learning activities, and every other important work. During this time many companies have seen a spurt in growth and Silicon valley-based communication technology company—Zoom is one of them. The video communication software company has seen a growth in its user base from 10 million to 200 million daily visitors and has been recognized as the top choice from satisfied customer reviews on TrustRadius, Gartner, and G2. With big customers in the pocket like Uber, Delta, HubSpot, Zapier, etc. the company has earned power when other companies started their businesses based on Zoom which is running quite successfully. Many businesses started building their services or products on Facebook, Slack, Twitter, Instagram, etc. and now Zoom is the latest hotspot around which new businesses are popping up. Let’s have a look at the newly started businesses based on the web conferencing software and how they have made use of Zoom features. Table of Contents - Grain - Fireflies - Stream - Otter Grain Founded in 2018, San Francisco based Grain might be the first business to build entirely around Zoom, at least as a starting point. Let’s understand the core idea of the business. According to co-founder and CEO, Mike Adams, the key idea is to extract and save the important content in Zoom calls. Further, the best part of the conversation can be shared across various platforms like Slack, Notion, Discord, Twitter, or even iMessages. Suppose a student is attending a Zoom class and wants to take the notes for later use. This has been made simple using Grain. Without needing to watch the full lecture again a student can save or record the important part of what a teacher is teaching in the virtual class that he or she can share with other students. There are many ways to save an important part of the video using Grain. You can convert the whole video call into the transcript and then pick up the part you want to share. This will automatically create a unique URL for the separate part of the video that you can share across various platforms. You can save and share the highlighted notes that you can create alongside the call. Here you are given a facility to take notes during the call in a column that is provided by Grain and save or share it later on. Similarly, Grain can be used for the office purpose where you can flag the most important bit of information from the meeting and share those clips with your colleagues to understand the complex or prime things in the call. The limit is given to save and share the video clips ranges from 30 seconds to 10 minutes. You can also create sections of the best parts of the video to create a summary highlight and this has no time limit. You are also given control over who can edit the video later to avoid the illegal activity and stop manipulating the snippet. Fireflies Founded by two young and talented minds from MIT, Fireflies.ai is doing an excellent work of helping people manage their tasks using AI-based technology. While there are so many things to do on the list, one can simply not waste time going through the past calls or chats to note down an important part of work. That’s where Fireflies.ai comes to help you. It helps you save critical information that is being said and you won’t miss anything even after leaving the meeting room. And to do so, all you have to do is integrate Fireflies’ AI assistant by inviting it to the Zoom meeting. As soon as the meeting starts, it captures every moment by recording the call and sends you the transcript over your email once the meeting is over. It makes use of NLP (Natural Language Processing) algorithms to transcribe the audio call into the text format. Along with these features, it can integrate with dozens of apps like Salesforce, Slack, Zoho, Zapier, etc. They also have a Chrome extension for Google calendar that makes it easy to invite the AI assistant to the scheduled meeting. This is how Fireflies.ai helps improve and accelerate the productivity gained from the Zoom meetings and unlock the hidden value in the voice data. It makes it easy to take quick notes with the help of high-quality recording while you pay attention to the live meeting. The San Francisco based business is running quite smoothly and raised a fund of $5M in December 2019 from Canaan Partners. Stream Stream is a privately held, San Francisco based small company which started its business based on Zoom. It helps people host online events quickly especially the paid ones. It is not restricted to be used by office working professionals but can also be used by musicians, fitness instructors, content creators, private tutors, etc. and allows turning every physical event into a virtual event. We use Zoom because it's what my 65-year-old aunt is familiar with. It's the tool of the moment. It is helpful to build a powerful, easy-to-use API. I'm surprised a lot of other developers haven't used it yet you can do a whole bunch of different things that you probably wouldn't think of. Lan Paje, Co-founder and CEO, Stream According to Stream, you can create a website to promote your virtual event and make money with tip donations or by charging people for entry to the event. This is the easiest way for event organizers to live-stream the event with just one click. The company is still taking baby steps and growing quite well. The issue that Stream facing right now is uninvited guest appearances to the live events. According to the company, Zoom is lacking a security solution and preventing Zoombombers. Otter Otter is again a silicon valley based startup by a team of industry veterans who have working experience of development and technology in mobile, search, speech, and data analytics in leading technology companies. Otter.ai offers a real-time voice transcript of conversations in a meeting. During the COVID-19 pandemic, the company has seen growth in its customer base and launched some new features. Earlier users would get the transcription after an hour or two after the meeting is wrapped. But with the recent partnership with Zoom, it offers real-time transcription and recording of a live video conference. The feature is available on the Zoom app and can be used on desktop or mobiles. Once the meeting is wrapped, you can refer back to the transcript and highlight the important part of the long conversation. Additionally, you can also add comments and photos to meeting notes. It offers security to group conversations giving each user a separate user ID and then group members can also highlight edit, and share notes with others. The software is usable for work, schools, and daily life. With Otter.ai, transcription as long as 600 minutes is offered for free. It also offers paid plans with additional features that help to make your meetings more reliable. Otter usage has been increased 5X with Zoom meeting over a few weeks of April and the company has observed new more sign-ups of students and employees working from home. Addressing increased use of generating rich notes with Otter’s AI-powered assistant, Sam Liang conveys the importance of Otter where everyone can search, play, edit, and share conversations on all devices. Virtual meetings have skyrocketed during the COVID-19 outbreak as organizations recognize that high-quality voice meeting notes are a critical tool for employee productivity when collaborating within an office or in any virtual meeting. Sam Liang, CEO, Otter.ai By April 2020, Otter has transcribed more than 25 million meetings and has raised $23 million in funding from NTT DOCOMO, GGV Capital, Slow Ventures, Horizon Ventures, and others. It seems Zoom is changing how remote working employees communicate and in the future, it might become a strong business tool. Growth of the video conferencing application pointing to more businesses built based on it. Isn’t that a way to go?

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Spotlight

Six Spoke Media

We help our clients understand how to connect their brands, their products and their service offerings to their customers and their communities, anywhere in the world. Starting from business and brand strategies, customer insights and market research, we help clients understand the needs and wants of their target customers to make sure connections can be formed. We then build integrated marketing plans that combine the most compelling creative with the most targeted cross-channel campaigns allowing us to engage customers and build evangelists.

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