13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

| April 21, 2017

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If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.

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Savage Global Marketing provides incomparable digital marketing services such as search engine optimization, web design, social media and pay-per-click services to all businesses, from start-ups to Fortune 500 giants. Our innovative marketing methods allows us to capture critical elements, thus articulating winning strategies. We connect businesses to their target market by employing an awesome team of marketing imagineers, SEO gurus, hip designers, story-tellers, and #TrendStarters.

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Six Content Assets to Help Your Sales Team Close More Deals

Article | August 13, 2020

Together with the evolution of buying processes and consumer behavior, the way marketing and sales teams function has also undergone a massive shift.Today, the key to B2B success boils down to strategically aligning both teams.An important element of alignment comes in the form of quality content that Marketing equips Sales with and focuses on educating and engaging prospects and guiding them down the funnel.However, it's alarming to note that 65% of sales reps say they can't find content to send to prospects. And that's where you as a marketer can come in to bridge the gap by creating valuable content that empowers sales representatives to accelerate the sales process.

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Article | March 15, 2020

One of the major innovations in the digital marketing industry is the introduction of artificial intelligence tools to help streamline marketing processes and make businesses more effective. According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital marketers work alongside machine-learning based tools. As machine learning and artificial intelligence become more commonplace in the digital marketing landscape, it’s imperative that best-in-class digital marketers learn how to apply machine learning to their digital marketing strategies.

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REPORT: Retailers Need to Rethink Customer Journey

Article | July 15, 2020

The Covid-19 pandemic is accelerating consumer behaviour shifts which were underway even before the crisis hit, according to a recent consumer insights report from PwC Canada. Retailers will have to increasingly tailor their customer journey strategies to the buying behaviours of Gen Z consumers, and a larger work-from-home workforce. PwC surveyed 1,002 consumers in Canada pre-Covid, focusing on the large urban centres of Toronto, Montreal, and Vancouver. A follow-up survey was conducted with 1,000 Canadians in spring 2020. Canadian consumers have a higher risk perception of the pandemic than US consumers, which could hold them back from regular shopping patterns for a longer period, according to the consulting firm.

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Customer Experience: Setting a Strong Foundation

Article | July 16, 2020

To ensure a strong customer experience for all your marketing initiatives, it’s important to take a couple of steps backward to move forward. Building a strong foundation of customer-centric messaging, content development, campaign design, and channel distribution requires investing time and resources into three essential steps: buyer persona development, customer journey alignment, and conducting a content audit.

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Spotlight

Savage Global Marketing

Savage Global Marketing provides incomparable digital marketing services such as search engine optimization, web design, social media and pay-per-click services to all businesses, from start-ups to Fortune 500 giants. Our innovative marketing methods allows us to capture critical elements, thus articulating winning strategies. We connect businesses to their target market by employing an awesome team of marketing imagineers, SEO gurus, hip designers, story-tellers, and #TrendStarters.

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