13 delightful digital marketing stats we’ve seen this week

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American author H Jackson Brown Jnr once said, ‘The best preparation for tomorrow is doing your best to read the weekly Econsultancy digital marketing stats round-up. That is a fact, which means it’s true. But let’s not start Googling what Jackson Brown Jnr really said and accusing me of making things up. Just relax and take a look at this fine set of digital marketing stats.

Spotlight

Buzzooka

Buzzooka has cashed on to the new catchphrase of retail revolution, e-commerce. In this era where people have started changing their loyalties from offline shopping to online shopping, with the onslaught of numerous online shopping sites, we leave you spoilt for choice through our launch of an assortment of e-portals that promise to offer everything on the shelves and beyond.

OTHER ARTICLES

The Agile Path to Engagement: Solving the Personalization Challenge with AI

Article | August 12, 2020

The depth of customer engagement depends, in large part, on how personalized the shopping experience is. If a customer feels like a brand knows them as an individual among thousands of other customers, they will purchase more from that brand, more often, and remain loyal. The path to 1:1 marketing is paved with personalization, and while there are many personalization tools out on the market, it’s hard to understand which one(s) to pick. This can become particularly challenging when distracted by a shiny UI — though usability is, of course, vitally important to the marketing teams who desperately need personalization tools.

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ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE?

Article | August 12, 2020

Are you using social media platforms to build your brand? If yes then have you analyzed which one works effectively and meets your goals? You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a period of time. It's better to research and narrow down the list to a few social media platforms that give better and quality results for your business. Here we discuss which social media channels could be useful for your business. Marketing agencies and other businesses realize the importance of using social media for respective businesses. If not, then the data given below can help you believe the fact that it is a crucial time to build a social media strategy to boom your business.

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How B2B Brands Can Nail Influencer Marketing

Article | August 12, 2020

Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This makes it harder than ever to stand out from the crowd, especially if you don’t have the spending power to buy thousands of dollars in PPC.

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SOCIAL MEDIA MARKETING EVERYTHING YOU NEED TO KNOW

Article | August 12, 2020

Social Media Marketing is using social media platforms to connect with your audience for brand building, driving website traffic and increasing sales. Social Media Marketing involves publishing creative content over social media platforms, engaging your followers, analyzing your results and running social media advertisements. Connecting with customers via social media is an essential method to promote all kinds of businesses. This helps in constructing a better brand image, associating with local clients and improving your client database. Around 90% of advertisers say online networking is essential for the online presence of their business.

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Spotlight

Buzzooka

Buzzooka has cashed on to the new catchphrase of retail revolution, e-commerce. In this era where people have started changing their loyalties from offline shopping to online shopping, with the onslaught of numerous online shopping sites, we leave you spoilt for choice through our launch of an assortment of e-portals that promise to offer everything on the shelves and beyond.

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