12 Content marketing trends for 2016 [Infographic]

| February 14, 2017

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This year is going to bring changes to not only how content is consumed but also how it is published. Here are a few Content Marketing Trends which are going to usher in an exciting year for content marketing. Social media The rise of new publishing options on Social Media like Instant articles will bring more visibility for publishers. As Facebook tries to rival search engines to be the gateway for content, other “fringe” Social Networks aren’t far behind. Networks like, Snapchat, Instagram, etc which were once considered Fringe are now part of the mainstream. Content Aggregation, like Twitter’s Curator, will enable users to know about trends instantly and from one place. Paid social will also grow in importance. Social Networks have continuously reduced organic reach and pushed for their paid options to “boost” views. Paid Social is only going to grow this year.

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It helps in growing sales and reaching the maximum audience." } },{ "@type": "Question", "name": "Does paid marketing work?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, it works incredibly to build brand awareness, encourage customer engagement, and to reach a target specific audience within a time frame." } },{ "@type": "Question", "name": "What are the top paid marketing channels?", "acceptedAnswer": { "@type": "Answer", "text": "Paid social media marketing, paid search marketing, influencer marketing are the top marketing channels that various businesses utilize." } }] }

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