10 Pillars Of Digital Marketing Strategy

| May 20, 2018

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Creating a comprehensive and effective digital marketing strategy is not a walk in the park. It's a complex and never-ending balancing act of maximizing user experience, growing brand awareness, following new trends, standing out from the competition, generating revenue, and staying on budget.

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OTHER ARTICLES

The Role of Content Marketing in a Remote-Only World

Article | April 2, 2020

Content at its best reliable, helpful, timely, honest is what we need right now. As the world’s teachers, journalists, government agencies, and medical workers respond to the rapidly developing COVID-19 pandemic, they are reaching the public through content. The same is true for any brand or business. With physical stores shuttered and events canceled, traditional ways of connecting with customers are no longer possible. Companies are pulling spend from paid display and social in a bid to tighten budgets. And a sharp reduction in media advertising is causing outlets to cut staff along with coverage. As a result, the most effective way to reach your audience today is through your content marketing strategy.

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CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING

Article | February 13, 2020

Content experience refers to the overall experience associated with assessment, engagement, consumption and responding towards a stream of various brand contents across different channels, platforms, and devices during the complete journey from prospects to customers. When content experience is done successfully, it delivers the highest possible extent of personalization, relevance, consistency, timeliness, and convenience. This is because; content experience focuses on the holistic approach.

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5 Link Building Strategies That Actually Work

Article | March 27, 2020

Google's algorithms are complex and constantly evolving, but backlinks remain an important factor in how search engines determine which sites will earn ranking positions. While link building is often recognized as one of the most difficult and time-consuming SEO tactics, it can help your site rank higher, bring you more traffic and grow your business significantly. If you’re not including link building in your overall SEO strategy, you’re missing out on a huge opportunity for your business. In this article, we’ll show you five effective link building strategies you can start implementing today.

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B2B marketing and personalization: what’s the missing link?

Article | July 10, 2020

B2B marketing leaders like you are under immense pressure to deliver best-in-class results every day. While this isn’t a new challenge, it is one that gets harder as the marketplace continues to grow more cluttered and competitive. To keep the modern-day prospect engaged and connected to your brand, delivering a relevant experience is absolutely vital. According to Evergage, 92% of marketers report using personalization techniques in their marketing.1 With this in mind, you’re already applying a personalized approach to your strategy at some level. From tailored email campaigns and targeted PPC ads to account-based marketing, you already understand the value of personalization. It works! But, where does your business website fit into this hyper-relevant customer journey?

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Spotlight

Moz

Marketing Analytics Software for Search, Links, Social, and Brand. A Vibrant Online Marketing Community, Resources for Learning Inbound Marketing Moz develops inbound marketing software, provides robust APIs for link data and social influence, and hosts the web's most vibrant community of online marketers.

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