10 DIGITAL MARKETING TRENDS TO ADAPT IN 2016

| January 6, 2016

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2015 has been a great year for the Digital Marketing industry. Now that 2016 is here, it is time that we gear up for the changes and adapt new marketing trends that we will see taking effect in this year. 1. Live Video streaming. Live video sharing is gaining popularity day-by-day. When Periscope began in April 2015, it reported 1 million subscriptions within 10 days of the launch of the product and later that year in the month of August hit the 10 million users mark. On the other hand, Facebook’s live-streaming function known as “Live” is in already featuring in Facebook’s Mentions app. Facebook bets that people are looking to live-stream, and as a user, even if you haven’t shared a video live, you must have definitely viewed a live video. That alone shows how even the biggest social media platform is making way for video streaming.

Spotlight

Carat

As the industry’s first media-only agency, we have always seen ourselves as pioneers. This fundamental value is what drives us to challenge the status quo, leading the way in proprietary research, consumer insight, tool development, and importantly, global talent. This unique approach has kept us consistently at the top of RECMA’s Global Qualitative Evaluation ranking over the past two years. “CARAT understands how media can drive business value better than anyone else” - Forbes, 14 Most Influential Agencies of 2014

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10 Do’s and Don’ts of Market Research Translation

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Most influential organizations need international market research as it helps formulate growth strategies and decision-making processes. Market research translation allows businesses to understand clients’ expectations, conduct competitive analysis, make educated business decisions, and much more. Surveying multilingual consumers is challenging in multiple ways, requires language expertise, and has zero room for errors. A single mistake, miscommunication, or misunderstandings can adversely impact a company’s progress in local and international markets. Many organizations hire business translation services firms for their expertise in the sector. Here are some do’s and don’ts of translating market research to understand the complexity of the task. The Do’s: 1. Native Speakers When translating surveys, questions, and instructions, working with native speakers allows questionnaires to sound more natural and helps respondents feel comfortable when answering. 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This ensures that analysts use accurate data to make their predictions and removes any mistakes from the document. 5. Have Fixed Deadlines Your market research results will determine your product launches, fresh marketing strategies, and development. Proper documentation for multilingual market research needs time and patience, as rushing through the entire process can be counterproductive. Rushed translations and skipping critical phases of research might result in the omission of essential data and altering the analysis results. This could lead to a false assurance that pushes you in the incorrect course. Multilingual market research requires translating both the instructions and surveys that enable you to investigate local markets and local respondents' data.

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Spotlight

Carat

As the industry’s first media-only agency, we have always seen ourselves as pioneers. This fundamental value is what drives us to challenge the status quo, leading the way in proprietary research, consumer insight, tool development, and importantly, global talent. This unique approach has kept us consistently at the top of RECMA’s Global Qualitative Evaluation ranking over the past two years. “CARAT understands how media can drive business value better than anyone else” - Forbes, 14 Most Influential Agencies of 2014

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