Marketing Data

Guide to Help the Maximize Opportunities in 2021

January 8, 2021

Digital Marketing
Milestone Research has compiled the following trends to help the community maximize opportunities in 2021. Digital transformation became very clear with the pandemic. Businesses had become more digital to stay alive, and those more digital businesses when the pandemic began were better able to adapt. Digitization of products and services enables automation and personalization, which improves the user experience and increases efficiency.

Spotlight

Evo Security

Evo Security is an Identity and Access Management (IAM) company focused exclusively on serving Managed Service Providers (MSP's), Managed Security Service Providers (MSSP's) and their SMB and Mid-Market Customers with a Multi-factor Authentication (MFA), Single Sign On (SSO), Privileged Access Management (PAM), and Elevated Access solution. We're backed and advised by some of the leading minds in the MSP space, along with world-class institutional investors. Our focus is building a fantastic product to serve (who we believe to be) the unsung heroes of modern business - IT Service Providers - and their vast client base of small to medium businesses and enterprises.

OTHER WHITEPAPERS
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Trajectory: Ecosystems, A New Partner Imperative

whitePaper | September 22, 2022

You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. To get a pulse on the major forces driving one of the biggest movements to hit the partner community in decades, partnering thought leader Kristine Stewart reached out to a few of the top experts in the space

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Building the Business Case For a CIPM Technology Platform

whitePaper | October 17, 2022

There’s no doubt that a well-designed channel incentivization strategy – and the incentive programs that flow from such – pays big benefits(i). It doesn’t take long for that success to manifest as program expansion, involving hundreds or thousands of partners, and dozens of programs. But (and this is the industry’ dirty little secret (well, maybe not so secret)) the vast majority of channel incentive-fueled revenue operations (incentive program management) is run on the backs of spreadsheets. Why? The answer is twofold:

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Five Ways Distribution Unleashes the Power of the Channel

whitePaper | October 3, 2022

International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council (GTDC) finds that almost two-thirds of vendors surveyed said they would increase investments in indirect Channel Programs managed in collaboration with Distributors in 2019.

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Why Your Go-To-Market Strategy Matters

whitePaper | August 3, 2020

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. After helping hundreds of companies accelerate their revenues, The Spur Group can definitively state this can be a costly mistake. Most companies get born through product innovation. They are founded on an idea—a new way of doing something. But as a market matures, it is harder to sustain innovation.

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Operation and Interaction of Software Used in Digital Distribution Channels in Direct Marketing of Hotels

whitePaper | May 16, 2022

With the development of technology, the ways of doing business are changing, and digital transformations are taking place in the activities of businesses. At this point, digital transformation is reflected in the service businesses in two ways. The first of these is the digital transformation in the operational activities of business management, while the second is in the form of technological innovations offered to guests.

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Digital Marketing for Charities & Not-For-Profits

whitePaper | August 13, 2020

Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities. It has also been estimated that the charity sector lost at least £4.5 billion in income as an immediate consequence of the pandemic (NCVO, 2020). This is due to many face-to-face fundraising events being cancelled, donations reduced, grants being cut, charity shops having to shut and the majority of staff being placed on Furlough or even facing redundancies in an effort to save cash.

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Spotlight

Evo Security

Evo Security is an Identity and Access Management (IAM) company focused exclusively on serving Managed Service Providers (MSP's), Managed Security Service Providers (MSSP's) and their SMB and Mid-Market Customers with a Multi-factor Authentication (MFA), Single Sign On (SSO), Privileged Access Management (PAM), and Elevated Access solution. We're backed and advised by some of the leading minds in the MSP space, along with world-class institutional investors. Our focus is building a fantastic product to serve (who we believe to be) the unsung heroes of modern business - IT Service Providers - and their vast client base of small to medium businesses and enterprises.

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