Three Stages of Legal Digital Transformation

August 5, 2020

It’s time for general counsels (GCs), corporate legal departments, and contract management teams to embrace technological change – and drive business performance and growth. Check out ContractPodAi’s latest e-book. It will help you to embark on your digital transformation journey more successfully.

Spotlight

Publicis

You can either adapt to change, ignore it or lead it. Publicis Worldwide, North America is a full service advertising agency that helps our clients take the lead. About Publicis Worldwide, NA is a regional operation of the largest global network within Publicis Groupe. In North America, Publicis Worldwide has offices in Toronto, Montreal, Dallas, Seattle, San Francisco, Indianapolis, Boise, Calgary, Windsor and New York, their largest office in the region with 700+ employees. NA clients include P&G, Citi, T-Mobile, Cadillac, AFLAC, Chrysler (Canada), Wendy's, L'Oreal, Nestle, Home Depot (Canada), Abbott, UBS, West Jet and Pfizer, among others. Mission We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead The Change in their own digital transformation.

OTHER WHITEPAPERS
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How to Engage the Channel for Successful SaaS Renewal Sales

whitePaper | January 12, 2022

This whitepaper is the third in a series devoted to the topic: “How to Engage the Channel for Successful SaaS Renewal Sales”. In our first paper, Sales Renewals: A Primer, we introduced the importance of both change and risk management when it comes to renewals. In addition, we identified proven management tactics to address the inherent challenges to the renewals business. Above all, our intent being to help companies ensure they have the right partners for the right offers. In the second paper, Best Practices for Leveraging the Channel, we dug deeper inside the vendor organization to examine best practices for engaging and enabling partners, in order to minimize preventable churn and eliminate “organizational dissonance”.

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Driving Demand Generation with Partners

whitePaper | August 31, 2022

In late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. This report examines 3 data-backed trends in demand generation that show how you CAN get partners to drive demand and how you can help. Each trend includes key data points gathered from our vendor survey, plus the advantages and challenges associated with the trend.

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Online Marketing Help for Businesses

whitePaper | October 7, 2021

If you’re reading this, you’re probably feeling overwhelmed. Learn how WebiMax can help take the pressure off and handle some of your online marketing initiatives so you can focus on leading. Learn how WebiMax can help with: Engaging Audiences through Social Media Improve/Monitor Your Online Reputation Building a Mobile Responsive Website Enhancing Your Local Presence through SEO Improving Your Online Public Relations Taking Advantage Targeted Advertisements SEO Tactics Like Keyword Research, Link Building and Content Writing Optimization

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The Post-Cookie Marketing Playbook

whitePaper | September 28, 2021

The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer data maturity curve to thrive in a privacy-first world. Start by understanding where you fall on the customer data maturity spectrum and what your next steps are for developing an effective first-party data strategy based on your unique business needs.

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Building and Scaling Partner Ecosystems that Drive Revenue

whitePaper | October 25, 2022

Building trust, sharing data securely, and getting insights from partners are critical for scaling partnerships. This 13-page whitepaper frames the universal enterprise challenges around scaling an effective partner ecosystem that drives revenue.

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Liberate marketers! Why now is the time to start taking creative risks again

whitePaper | July 12, 2021

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

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Spotlight

Publicis

You can either adapt to change, ignore it or lead it. Publicis Worldwide, North America is a full service advertising agency that helps our clients take the lead. About Publicis Worldwide, NA is a regional operation of the largest global network within Publicis Groupe. In North America, Publicis Worldwide has offices in Toronto, Montreal, Dallas, Seattle, San Francisco, Indianapolis, Boise, Calgary, Windsor and New York, their largest office in the region with 700+ employees. NA clients include P&G, Citi, T-Mobile, Cadillac, AFLAC, Chrysler (Canada), Wendy's, L'Oreal, Nestle, Home Depot (Canada), Abbott, UBS, West Jet and Pfizer, among others. Mission We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead The Change in their own digital transformation.

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