How to Future-Proof Your Sales Funnel

whitePaper | December 1, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. For their new e-book, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.

whitePaper | August 22, 2022

The global markets of the twenty-first century are highly competitive, and establishing, maintaining and growing a business in today’s global business climate is a difficult feat. This feat can be even more challenging for channel sales organizations as they do not have direct control over the processes that contribute to the growth of their businesses. While channel partners can help businesses to achieve the full scalability of their products or services, these partnerships also present critical risks for channel organizations.

whitePaper | November 15, 2022

The economy today is more mobile, virtual, global, and digital than ever before. It’s also moving faster and with a new purpose and intensity not seen since the end of World War II. For small and emerging businesses, this is a remarkable time of opportunity. There’s been a significant shift in how we do business. Customer needs, preferences, and expectations have changed radically. And with this shift, new challenges arise, particularly the “last-mile” hurdle of reaching – and engaging – new and existing customers.

whitePaper | June 21, 2022

As organizations in many industries struggle to overcome competitive and cost pressures, they are increasingly using high-performance computing (HPC) and artificial intelligence (AI) to drive greater innovation and productivity and deliver higher quality products and services faster at lower costs and risks. The use of HPC in business entities, Enterprise HPC, is growing, is becoming mission critical, and has the potential to deliver a high return on investment (ROI).

whitePaper | September 6, 2022

Use the campaign guide and blueprint to plan and run a successful campaign leveraging VMware partner marketing materials and programs as well as your own content. Campaign materials indicated below can be executed via Partner Demand Center or your own marketing platform.

whitePaper | June 2, 2022

AI is rapidly changing the world we live in, and the field of marketing is no exception. Businesses implement artificial intelligence in various ways to increase efficiency, maximize their returns, and produce the best possible experience for their customers. Yet some marketers still prefer more traditional methods and are wary of AI practices. However, they likely don’t realize all the ways they’re already using AI. Autocorrect, GPS, voice-controlled home assistants, Netflix suggestions, recommended purchases on ecommerce sites, and search engines are all examples of AI we use everyday without even realizing it. AI software isn’t just for large, established companies anymore. Startups and businesses of any size can greatly benefit from implementing various AI programs too