Marketing Data

How Brands Can Thrive in 2022: Predictions for Digital First Marketers

January 13, 2022

Digital First Marketers
In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The
2020’s will be a transformative decade.

2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron
-- extending the pandemic period and expanding our knowledge of the Greek alphabet.

Spotlight

Planit

We’re Planit. A strategic, digitally minded agency that leads revolutions for national and global clients. Whether that’s through digital media, non-digital media, PR, social or the “next big thing”—if it isn’t both creative and smart, we’re not doing our job.

OTHER WHITEPAPERS
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Search engine optimization with Magnolia CMS

whitePaper | August 16, 2020

This Tech Brief shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia CMS. We take the key SEO factors identified by the Moz.org consulting group, and pair them with various Magnolia features. Our intended audience is online marketers, people employing web communications, and anyone interested in increasing their site rank.

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The Business Case for Partner Relationship Management

whitePaper | September 20, 2022

This whitepaper outlines 12 key reasons a PRM solution is the single most important technology purchase your company can make to accelerate revenue. In this report, which is based on a global survey of Impartner customers, which include the who’s who of corporations everywhere, you’ll learn why Impartner’s turnkey, out-of-the-box SaaS solution is the fastest-selling, most award-winning pure-play PRM in the world.

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Choosing an ERP implementation partner

whitePaper | September 20, 2022

Selecting the right ERP is only the first step in moving to your new solution. You must also decide who is going to help you put the system into action – your implementation partner. Your successful implementation will depend as much on your finding the right partner as with finding the right software.

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SEO Best Practices: General Content Creation

whitePaper | March 23, 2022

Content creation is your business’ superpower. Having the right content on your business website allows you to build a relationship with your audience and earn their trust. It also helps you establish your expertise, create brand recognition, and increase lead generation. But you shouldn’t stop at content creation. You have to make sure that your content is optimized and follows SEO best practices. Search engines rank highly optimized content higher than those that are not, and the higher you are on a search page, the easier it will be for potential customers to find you, and the better chance for you to earn their business.

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Through the Gaggle Lens: The State of Student Safety

whitePaper | August 11, 2020

Gaggle's annual student safety report highlights key trends in harmful student behavior during the 2019–2020 school year. This report reveals the frequency of these behaviors among students nationwide so K-12 leaders are aware of these threats and can take steps to address them.

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Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

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Spotlight

Planit

We’re Planit. A strategic, digitally minded agency that leads revolutions for national and global clients. Whether that’s through digital media, non-digital media, PR, social or the “next big thing”—if it isn’t both creative and smart, we’re not doing our job.

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