Conversion rates for mobile apps

We regular update our compilation of retail e-commerce conversion rates from different sources comparing desktop and mobile conversion rates in browsers. In this new piece of research from Netmera, we present conversion rates for mobile apps. The data shows mobile app conversion performance during 2015. Based on data derived from 50 million app users and from over 50 brands using Netmera services in 2015 and the first 2 months of 2016, this infographic highlights that the use of mobile engagement solutions, like push notifications, in-app pop-ups and automated campaigns, has a significant impact on mobile commerce conversion rates (180% increase in orders over the last year with push notifications).

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Digital Marketing Institute

Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is fast becoming the recognised international certification standard for the digital marketing industry. The organisation works closely with global digital industry leaders to define the skills and qualifications required to thrive in this rapidly growing industry...

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