Home > Resources > Infographics > Holiday Shopping Goes Social [Infographic]

Holiday Shopping Goes Social [Infographic]

December 19, 2014

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift.

CROWDTAP, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore how their holiday shopping habits have evolved year-over-year. The key finding: Holiday shoppers are increasingly seeking out gift ideas on social – and they’re relying less and less on traditional channels.

Nearly two-thirds of holiday shoppers say they use social to find gift inspiration (up 25% year-over-year), while those who say they lean on traditional media (like TV commercials and magazine ads) fell 22% from 2013. Shoppers say Facebook is the most influential platform when it comes to holiday purchases: 59% of consumers cited Facebook as having the most influence on their purchases in 2014 – up 51% year-over-year.
Peer recommendations on social media continue to influence gift purcha

Spotlight

Collinson Group

Collinson Group is a global leader in shaping and influencing customer behaviour to drive revenue and value for clients. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance. The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services that increase engagement, loyalty and value for customers. We have more than 25 years’ experience, with 25 global locations, servicing over 800 clients in 170 countries, employing over 2,000 staff, and managing over 20 million end customers. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access programme, Priority Pass™ to being the first to sell direct travel insurance in the UK through Columbus Direct and creating t

Other Infographics

Mobile Marketing in B2B

Infographic | January 10, 2022

Mobile marketing is a phenomenal digital marketing strategy that helps brands promote their product or service through mobile phones by meeting audiences' requirements.

Content marketing strategy in a post-pandemic era: Engaging ITbuyers

Infographic | October 14, 2021

When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. Most importantly your audience's content consumption and research habits changed becoming more self sufficient and digitally driven.

Why Are Micro-Influencers Gaining Popularity?

Infographic | January 15, 2022

Micro-influencers have fewer than 100Kfollowers on their platforms. They are gaining popularity because they are: Affordable Authentic Interactive Creative

Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

SaaS Reseller Partnership: The Most Popular Channel Partnership

Infographic | May 18, 2022

Carahsoft is a government IT solutions provider. It resells DocuSign’s e-signature to the public sector. Thanks to Carahsoft, DocuSign is used by 800+ local, state, federal, and tribal agencies. JMT Consulting is a reseller for Vena Solutions, a financial planning platform. Vena uses JMT’s expertise in non-profit financial reporting and budgeting while JMT sells Vena’s products to its 2000+ non-profit clients.

More Infographics

Holiday Shopping Goes Social [Infographic]