Econsultancy

Channel Partnerships

WEKA | February 17, 2023

On February 16, 2023, WEKA, a supplier of a data platform for performance-intensive applications, has introduced its new worldwide channel partner program, WEKA X, reaffirming its commitment to a partner-first, channel-led sales approach. The new program provides value-added resellers (VARs), system integrators (SIs), and managed service providers (MSPs) with a comprehensive toolkit of training, exclusive pricing, certifications,and incentives to streamline deal registration and assi...

Marketing Strategy

Litmus | November 15, 2021

Litmus, a leader in email marketing, announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic's dynamic content automation and AI-driven product recommendations. Highly targeted and personalized marketing initiatives and programs are critical to revenue generation. According to Epsilon, 80% of customers are more likely to make a purchase from a bran...

Content Marketing

Daily Wire | April 12, 2022

Leading conservative news and entertainment media company The Daily Wire and Cumulus Media, a top audio-first media company, today announced a new syndication agreement to deliver Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and entertainment coverage by The Daily Wire is now available on more than 50 Cumulus radio station websites, with plans to expand in t...

Martech

Marigold | September 22, 2023

Marigold has introduced the industry's most extensive Relationship Marketing solution. This solution is strategically designed to assist marketers in achieving hyper-personalization on a large scale, all the while effectively addressing the intricate and continually evolving challenges related to privacy and deliverability. Desta Price, Chief Product Officer of Marigold, remarked, <...