ZoomInfo Obtains Insent to Empower Businesses to Execute Chat at Large Volume

ZoomInfo, a worldwide leader in go-to-market intelligence solutions, today declared it has obtained Insent, an authoritative conversational marketing platform that classifies website visitors in real time, utilizes artificial intelligence (A.I.) and advanced lead routing rules to commence real-time conversations, and upsurges conversions.

Typically, chat is a tool that teams have neglected to practice because they lack trustworthy intelligence about the buyers on their websites. The acquisition of Insent will now permit businesses to trigger chat at scale. The combination of ZoomInfo’s industry-leading business-to-business intelligence paired with Insent’s A.I.-driven routing capabilities makes it possible to deliver the most significant prospects with personalized experiences without overwhelming internal teams, a key concern with other tools. The combined new solution will be accessible in the third quarter to new and current customers as ZoomInfo Chat.

"Marketers invest the gigantic amount of energy, money, and effort to direct traffic to their websites, however just convert less than 2 percent of visitors into leads – an incredible inefficiency for teams," said Henry Schuck, ZoomInfo Founder and CEO. "The securing of Insent will consolidate chat with ZoomInfo's dynamic IP-to-organization diagram and insights. Marketers will be able to instantly identify previously anonymous companies that are on their websites, route prospects to the right account owners, and arm them with ZoomInfo’s key intelligence about their buyers. Accordingly, commence real-time conversations that can yield substantial conversions. “Accessible in the third quarter to new and existing clients as ZoomInfo Chat.

Powered by Insent’s chatbot technology, ZoomInfo Chat will allow teams to conversationalize the buying experience. Teams can accelerate the sales process by identifying, routing, and connecting prospects to the right account owners in real time. They can also use Insent’s in-line meeting scheduler, with advanced calendaring features, that appears at the right time to ensure that all conversations––human or chatbot––are converted into booked meetings and develop into deeper relationships. Informed by ZoomInfo’s world-class insights about prospects’ companies and their upcoming projects and initiatives, sellers can customize automated workflows for follow-up conversations with buyers.

Teams will be able to effortlessly engage with visitors by using Insent’s existing integrations within their customer relationship management platforms, marketing automation systems, and collaboration software. Insent also benefits marketers, who can develop nurtured experiences for prospects by surfacing high-value content to start building relationships.

“ZoomInfo is a trusted leader in go-to-market intelligence and orchestration that enterprises rely on to help them identify and close their ideal customers,” said Arjun Pillai, Insent’s Co-Founder and CEO, who will join ZoomInfo as Senior Vice President of Strategic Growth. “ZoomInfo and Insent will help shape the future of chat by allowing teams to have data-centric, intelligent conversations that can expedite sales cycles.”

About ZoomInfo

ZoomInfo (NASDAQ: ZI) is a Go-To-Market Intelligence Solution for more than 20,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, precision, and depth of company and contact information. With integrations embedded into workflows and technology stacks, comprising the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. As well as creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading Go-To-Market Intelligence Solution, and how it helps sales, marketing, and recruiting professionals.