When & Why Customers Share Brand Engagements

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking.

You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You��ve been awarded a ‘badge’ for signing-in for the first time, have you achieved something worth sharing? How about if you want to raise awareness for a cause? What about if you’ve achieved something genuinely remarkable?