Verve Taps New Mobile Marketing Talent

Ahead of the weekend, Verve — a location-powered mobile marketing company — announced that Melanie Kalemba has been appointed to the newly created post of senior vice president and general manager of Verve Enterprise.
Reporting to CEO Nada Stirratt, Kalemba will “focus on scaling demand for the company’s enterprise technology solutions as it moves into new verticals following the release of Verve Velocity, its enhanced mobile location platform for marketing partners serving small and medium-sized businesses,” a provided statement reads.