BigCommerce, the industry-leading Open SaaS e-commerce platform, announced the launch of its Omnichannel Certified Partner (OCP) Program yesterday. The program is an enterprise-focused initiative that aims to generate new revenue streams for partners. In addition, it assists merchants on leading e-commerce platforms to achieve omnichannel success.
BigCommerce's multiple tools, services, and exclusive channel partner program allow partners to educate and coach merchants on how to strategically grow into new channels that can increase traffic with higher consumer intent, boost return on ad spend (ROAS), and increase gross merchandise value (GMV).
More than 100 partners have signed up for the program and have already realized the benefits for the company's retailers. Also, as a part of the OCP program, it also offers the Omnichannel Certified Technology (OCT) and Omnichannel Certified Agency (OCA) Partner Programs. It includes a wide range of specialized services.
BigCommerce subsidiary Feedonomics offers partners the chance to empower merchants to further innovate new ideas through specialized services like feed management and unique access to partner initiatives. It has helped in revenue expansion, customer acquisition, and optimizing omnichannel campaigns for BigCommerce retailers, including Badgley Mischka.
The OCP positions partners to give merchants individualized programs that establish direct, trustworthy partnerships with dominant advertising, marketplaces, and social media platforms to grow. Some of the many advantages of the OCP include gaining access to unique alpha and beta programs offered by channel partners, optimizing product listings to convert more leads to sales, consultation aids for growth through global workshops and streamlining the company's operational procedures.'
Sharon Gee, General Manager of Omnichannel Partnerships and Vice President of Revenue Growth at BigCommerce, said, "BigCommerce is always investing in our partner-first ecosystem." She added, "Our latest initiative with the Omnichannel Certification Program represents an outsized opportunity for partners to scale their businesses in one of the toughest markets we've seen." She exclaimed, "Put simply, if they're not participating in this program, they're missing out."
(Source: Business Wire)
About BigCommerce
BigCommerce is a top open SaaS solution provider that empowers partners to create, innovate and expand their business online. The company is committed to its customers by providing the best commerce so its customers can grow their businesses. BigCommerce was founded in 2009 and is headquartered in Austin (Texas). A large number of B2C and B2B firms across 150 countries utilize its platform and multiple industries to develop visually appealing and interactive online stores.