Tech Talk: DataXu, Adknowledge Asia, Criteo and more

DataXu has rolled out its new Mobile Optimizer for Advertisers, which leverages the programmatic marketing and analytics software provider’s OneView cross-device technology and machine learning system. It is touted to bring powerful marketing capabilities to mobile performance advertising for the first time, enabling advertisers to accelerate the growth of app installs and increase app user engagement.  The solution regularly ingests mobile device ID and cookie data from first- and third-parties along with information from a brand’s own DMP, CRM system, purchase history or site-based behavioral data. OneView expands the advertiser’s audience by linking consumer identifiers across devices to form holistic pictures of real users.