SproutLoud Analytics Provides Brands a Unique Flexibility in National-to-Local Marketing Management

SproutLoud is glad to declare a substantial advancement in its Ad Hoc Marketing Analytics tool, giving brands exceptional adaptability and control in understanding the performance of their advertising spend at the local level through reseller partners. "This is advancement in getting the right information to the perfect individuals at the right time," said SproutLoud President Gary Ritkes. “Enterprise brands are no longer constrained by something that is pre-intended for them. They have the opportunity to access, arrange, visualize and share the data that is generally applicable to them and the groups they work with."

Brand marketers utilize SproutLoud to customize their own marketing analytics dashboards to quantity and tackle everything from partner engagement to funds, orders, and call tracking. Now, SproutLoud delivers additional data model support for claims and audits.

“We’re supporting a bigger segment of brands that use Co-Op Marketing, so they can rapidly get the answers they need,” Ritkes said. “Now, all this information is accessible at their fingertips and can be dissected to answer their most important questions.”

Today, most Through Channel Marketing Automation (TCMA) and Distributed Marketing platforms offer poor analytics with static reports or pre-set dashboards, leaving brand users with enterprise data teams without the ability to slice and dice the information the way they want.

The standard way often involves pulling reports, combining them with other reports, and matching data points to create new data sets. And that can get extraordinarily time-consuming for brand marketers and their internal audit teams.

With SproutLoud, all it takes is a few clicks to see how an audit is being conducted, if KPIs are being met, to get the most relevant answers, and to rapidly share that information with internal teams that are authorized to see it.

Ad Hoc Analytics is now available to select SproutLoud customers on Enterprise license plans.