Patrick Darcy Appointed MD Of IPG’s Cadreon

Darren Stein, CEO of Cadreon, said Darcy’s skills and experience were a special and very deliberate fit within the design of Cadreon’s future senior leadership team. “We are presenting clients with a complete approach to creating and activating insight-led, personalised communications across digital media channels. We’re introducing seamless connectivity of digital consumer analytics and insights to implementation and Pat’s experience and skills will be central to developing our business.”

IPG Mediabrands announced the creation of the new Cadreon at the end of August this year. Darren Stein was appointed CEO of the new business after formerly leading Anomaly. Cadreon’s previous managing director Jessica White is currently preparing to move to a senior role within the group in the USA.