OptifiNow Announces Integration With Ellie Mae Digital Lending Platform

OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect™ API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination process. OptifiNow is a comprehensive sales and marketing automation platform, featuring omni-channel marketing and wide-ranging configurability to support retail, wholesale, consumer direct and reverse mortgage lending. OptifiNow’s extensive integration capabilities enable lenders to create an advanced sales and marketing process that connects data with Encompass and other vital systems.