Movers & Shakers: Cadreon, IAB and OMD
IPG Mediabrands | October 21, 2016
More than a year after stepping down from the organisation, Gai Le Roy is set to return to the IAB as its research director. Le Roy, who previously held the research director role for two years, will again lead the IAB’s research activities to ensure the industry body is across media consumption changes and the evolving commercial measurement options, while overseeing the industry’s adoption of cross media measurement.