Mobiquity Technologies, Inc., a next-generation data and advertising Platform-as-a-Service (PaaS) firm, has added a new end-user to Mobi-Exchange, the company's SaaS platform for digital marketing and data services. Mobiquity's MobiExchange platform, which was created in response to existing customers' evolving digital campaign needs, now enables advertisers to use text messaging (SMS) in addition to its existing suite of programmatic advertising options to unleash the power of their valuable first-party data and drive greater precision in their digital marketing campaigns.
Text messaging is an effective and result-driven marketing tool, but incorporating it into a more extensive campaign can be difficult for many marketers. MobiExchange has introduced SMS services into its platform to provide marketers with another channel to utilize their existing first-party data in situations where time-sensitive and/or brief messages with a clear call to action might help them achieve their campaign objectives.
SMS is a vital element of omnichannel marketing tactics, and now Mobiquity enables its customers to reach them through other touchpoints. In addition, this new feature allows users to optimize advertising dollars by concentrating on how the receiver wants to receive their messages.
Our objective is to assist our customers with an incredible service platform that is inexpensive, quick to execute, and created for the end-user. The MobiExchange platform was created to allow for the rapid and seamless incorporation of new capabilities that will aid clients in navigating the ever-changing digital marketing landscape. We're thrilled to be able to provide this new channel to all of our customers as a way to expand audience reach and fine-tune campaign optimization."
Dean Julia, CEO of Mobiquity Technologies