Merkle to Present with HBO, T-Mobile, and Target at Advertising Week 2016

We Have Arrived: How the Convergence of Data and Media Changes Everything
September 26, 2016, 4:15 PM, presented by Diana Pessin, Vice President, User Acquisition & Programmatic Buying, HBO, and Matt Naeger, Senior Vice President, Client Partner, Merkle. With the progression of data into digital marketing over the past several years, what has been lacking to this point was the ability to scale data-driven tactics into full-blown media programs. This session will explore how data-driven, people-based marketing has now reached maturity and can be utilized as the foundation of a larger marketing strategy.