Merkle creates new role to drive integration across media and CRM

Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emmanuel to the newly created and expanded role of vice president, Solutions across Merkle UK.
The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver a total customer experience across every encounter they have with a brand. This means shifting focus to giving consumers what they need, rather than using a channel first approach based around what companies want to sell to them.