Marketing 360 Delivers Social Media Marketing Case Study

It seems like no time has elapsed since the days when social media was a way for the family to share photographs and life updates. Presently, social media has become a spot for individuals not exclusively to share photographs and life updates, yet in addition to shop, leave reviews, make recommendations, and for organizations to showcase their products and administrations to an exceptionally targeted audience.

According to thiscase study, Marketing 360 shares how a wholesale distributor drove visibility and conversions with social media marketing. In virtue of their marketing team at Marketing 360, this brand was able to see just how valuable the right social media marketing tactic could be.
They experienced 100K impressions, thousands of clicks, and hundreds of conversions, and many transformations in a three-month time span. Compared to the past three-month time frame, the endeavors set forth through social media marketing brought about a fantastic increase in conversions of almost 153%! Furthermore, they saw a 22% increase in impressions and a 20% increase in clicks and engagements.

This social media marketing strategy consisted of two parts - a paid approach and an organic approach. During this period, the majority of their paid ad budget went to Facebook and Instagram ads. The campaigns were geared towards getting new leads, driving more conversions, and retargeted users who had previously engaged with their ads or on their website. Organically, they were posting on their social channels regularly to help drive more organic visibility.

This social media marketing strategy delivered big results, and the business will continue to implore these strategies.Through many tools and integrated apps, plus the backing of a Marketing Success Manager, Marketing 360 makes it easy for small businesses to manage their business and marketing, all from one place while saving time, money, and tons of manual work.

To Know More about Marketing 360:

Marketing 360 is a technology company that provides business management and marketing software and services for SMBs and franchises. The Marketing 360 platform gives SMBs everything they need to manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. Marketing 360 was founded in 2009 with the mission of enriching communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado, with offices in Austin, Texas.