Mapp Launches Digital Marketing Playbook

Mapp, the insight-led customer engagement platform, has launched a Digital Marketing Playbook, providing marketers and agencies with 100 tactics to improve their digital marketing to increase engagement and grow revenue.
The Digital Marketing Playbook launches today as an interactive tool, which is freely available. It provides straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. A wide range of measures to increase sustainable customer engagement and optimize ROI in cross-channel marketing are listed. The tool covers areas including website personalization, email automation, mobile and social media, paid media and in-store activities.