Jamie Calandruccio is appointed by Operative as SVP Product Marketing & Business Development

Usable, the favored publicizing the executives innovation accomplice for media organizations, reported today the arrangement of Jamie Calandruccio as SVP of Product Marketing and Business Development. In the recently framed job, Calandruccio will give vital vision and help drive top-line income development through advancement of business technique and key organizations.

Calandruccio will regulate accomplice and go-to-showcase system, driving promoting, interchanges, and business improvement over Operative's set-up of items, including their cutting edge AOS stage. AOS is an open, profoundly configurable and simple to-incorporate Ad Sales arrangement which empowers cross-stage deals.

"I am thrilled to join Operative at such a pivotal time, not only in the company but in the media industry as well," said Jamie Calandruccio, SVP Product Marketing & Business Development at Operative. "With a growing roster of strategic media companies using the platform, Operative is leading the enablement of linear and digital convergence, helping customers combat fragmentation and drive operational efficiencies."

Jamie Calandruccio comes to Operative from Channel Media Solutions where she was SVP, Advanced Advertising Solutions. There, Calandruccio assisted customers with changing their business' tasks to help and scale progressed publicizing and merged deals using innovation and information. Before Channel Media, Calandruccio filled in as Vice President, Sales Planning and Operations at AT&T/DIRECTV where she had oversight of valuing, stock, income the board, tasks, traffic, charging and assortments over the entirety of their promoting stages. Calandruccio was instrumental in creating and scaling the first-to-advertise public addressable TV item during her time there.