Jack in the Box Selects Cashmere as Social Media and PR Agency of Record

San Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations agency, following a two-month review involving 21 agencies.The assignment includes in-house production of social content across Twitter, Instagram and Facebook; consultation for brand community management; and public relations management.David&Goliath has served as Jack in the Box’s creative agency of record since 2015, when the brand ended its relationship with Secret Weapon Marketing, the agency Dick Sittig launched around the brand’s business. Jack in the Box appointed Dentsu Aegis Network’s Carat L.A. as its media agency of record in October 2017, following a review that included 15-year incumbent Horizon Media.