Impartner, a provider of channel management and partner relationship management (PRM) software, has announced partnerships with iPaaS providers Syncari and Tray.io to improve the accuracy of partner data in its PRM system. Through these partnerships, Impartner's customers will be able to sync and standardize partner data more easily between different systems. This will lead to more transparency and better decision-making.
These integrations will provide a central entry point for all PRM activity and increase the value of connectivity within an organization's technology infrastructure. With Syncari and Tray.io, Impartner will be able to improve the accuracy of partner data across multiple integrations and update partner information in real time.
The partnerships also enable secure data exchange between critical business systems, such as a CRM or data warehouse, and ensure that channel performance and partner data remain accurate and accessible within the PRM system. Because of these partnerships, Impartner will be able to give its customers more control over their partner data and more visibility into it.
"Because partnerships inherently span cross-departmental teams, strategic projects, and critical systems, it is becoming increasingly more challenging to centralize ecosystem technology management." "With these integrations, we not only have provided a single entry-point to all Partner Relationship Management (PRM) activity but have immensely increased the overall value connectivity of PRM within an organization's technology infrastructure."
Gary Sabin, VP of Product at Impartner
Impartner has previously integrated with Microsoft Dynamics 365, HubSpot, and Salesforce. Syncari helps teams align, analyze, and activate customer data through data management, workflow automation, and data synchronization, while Tray.io is a low-code automation platform that allows businesses to easily turn unique processes into repeatable workflows that can be scaled and adapted as needed.
About Impartner
Impartner is the fastest-growing and most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help businesses around the world manage their partner relationships, drive demand through partners, and accelerate revenue and profitability through indirect sales channels. Impartner is headquartered in Utah's Silicon Slopes, a tech hotspot.