InfiniGrow raises $5.25 million to build a navigation system for B2B Marketing teams

Tel-Aviv-based InfiniGrow, which builds a navigation system for B2B marketing teams, today announced the completion of a funding round of $5.2 million in seed funding.

InfiniGrow is the first investment of AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamElements).

B2B marketing in the age of uncertainty

Marketing wastes ~30% of their budget ($150 billion globally) on the wrong channels, allocations, and timing. This issue has been aggravated in 2020 as any marketing plan in place experienced drastic changes throughout the year and the ability to predict the impact of marketing activities plummeted.

About InfiniGrow

The company was founded by Daniel Meler (CEO) and Dor Lahav (CTO). InfiniGrow was bootstrapped (self-funded) for 2 years. However, InfiniGrow has, with close to no external resources, acquired dozens of large clients such as Bizzabo, Papaya Global, Orca Security, and more. Several studies released by the company indicate an increase in marketing performance of tens to several hundred percent, in only a few months.