HP Announces Global Channel Partner Programme HP Amplify

HP Inc. has unveiled HP Amplify, a global channel partner programme. Built on a single, integrated structure, HP Amplify provides insights, capabilities and collaboration tools. The new programme goes into effect on November 1, 2020, for commercial partners with retail partners slated to transition in the second half of 2021. By consolidating HP's partner products, tools and trainings into one programme, HP Amplify makes it easier for partners to take advantage of its benefits and engage customers on a deeper level. It now comprises two distinct tracks – Synergy and Power with clear compensation levels and provides partners with the flexibility to invest in value-added services and capabilities.