Emirates NBD boosts 300 percent digital user engagement with the AI-Driven Customer Data Platform from Lemnisk

Emirates NBD, a main financial gathering in the MENAT (Middle East, North Africa, and Turkey) area, has raised its customer-driven showcasing strategy by conveying 1-to-1 personalized customer experiences through its website. The organization accomplished this using Lemnisk, a constant personalization solution based on a smart and secure Customer Data Platform (CDP).

As customers make advanced channels their essential method of commitment with banks, Emirates NBD was hoping to use customer information across all touchpoints, to understand customer requires and orchestrate logically significant messages at the ideal time and on the correct channel.

Emirates NBD used Lemnisk's AI-fueled CDP to make bound together user profiles of both new-to-bank and existing-to-bank customers. This was finished by planning and stitching customer information across disparate sources.

"By extracting insights from the unified view, we were able to craft unique personalized messages for each and every customer and deliver them via various digital channels in real-time. For our prospects, we utilized Lemnisk to capture their product intent data and power personalization," said Vikram Krishna, Executive Vice President - Head Group Marketing & Customer Experience.

Impressions conveyed through Leminsk's AI-driven stage conveyed multiple times as numerous users responding to website interactions, and a 26% increase in commitment month-on-month. This has empowered the organization to interface better with customers and significantly improve its user response rates and conversions.

"This solution has also helped us quickly respond to the challenges posed by COVID-19. We had a massive jump in customers reaching out to our call centers. Further compounded by movement restrictions, which affected the mobility of our personnel, the CDP enabled us to provide our customers the exact solutions to their queries, based on their customer calling behavior in a completely digital way," he added.

"Customer Data Platforms have become the go-to solution for the CXO - whether for a modern marketing strategy or for digital transformation. With a cutting-edge product, tightly integrated industry-specific use cases, and agile customer delivery, Lemnisk has quickly become the preferred CDP for enterprises. We are proud to work with Emirates NBD, one of the largest banking groups in the region," said Mr. Subra Krishnan, CEO Lemnisk