eMail Marketing bad Customer Experience, unless Personalized
An average human being today gets up to 121 emails a day. My boss gets over 400 and that is just in this office mailbox. With advent of smart phones, IM apps on phones like WhatsApp,Skype for Business and Social media like Twitter, YouTube Instagram, Yammer and LinkedIn people are getting distracted into more and more communication channels. The amount of productive time in a day is still the same. Consequentially, everyone has lesser time for emails, let alone promotional ones.