Duct Tape Marketing Forms Strategic Alliance with Online ADA to Improve and Promote Digital Accessibility

Duct Tape Marketing, a prominent US marketing firm, today reported a strategic alliance with Online ADA, a pioneering digital accessibility agency, to improve web accessibility and inspire members to enhance their own.

To maintain a high level of usability on their website, Duct Tape Marketing will use Max Access, Online ADA's AI-powered digital accessibility solution. The usability enhancements gained from Duct Tape Marketing by the use of Max Access would provide critical support to the 61 million Americans who live with disabilities, helping more people to interact with online content and conduct important functions such as navigating menu options, scheduling a consultation, or ordering a product.

The collaboration would also enable Duct Tape Marketing Consultant Network Members to integrate digital accessibility into their websites and content, as well as advocate for greater accessibility recognition and incorporation.

Max Access serves as an accessibility toolkit, integrating AI technologies, weekly compliance reports, a customized front-end toolbar, supplemental training, and next-step manual remediation guidance to detect and remediate accessibility breaches outlined by the Web Content Accessibility Guidelines (WCAG)

Using Max Access, Duct Tape Marketing's website will be able to provide accessibility support, allowing it to comply with laws such as the Americans with Disabilities Act and follow the international recommended accessibility standards provided by the W3C and outlined in the WCAG.

In addition to offering essential support to site users with disabilities, Duct Tape Marketing's level of accessibility would enable them to attract a broader audience and maintain their position as a socially aware, inclusive brand. The company's advocacy for digital accessibility, as well as the encouragement they offer their Network Members to implement it, complements their goal of training and educating small businesses to help them thrive. Max Access boosts a company's digital accessibility for online users, so both web users and small businesses can prosper.

According to the World Health Organization, almost 1 billion people worldwide are disabled. Despite accounting for 15% of the global population, a recent analysis discovered that 98% of website home pages fail to meet accessibility standards such as correct alt-text for images, proper menu and page hierarchy, and appropriate color contrast ratios. Online ADA has grown significantly in recent years as more businesses recognize the value of digital accessibility and work to ensure equal access.

About Online ADA

Online ADA is a digital accessibility industry leader, specializing in software-as-a-service and accessibility certifications based on WCAG and ADA standards. They assist businesses in addressing accessibility issues on their platforms and being compliant with the ever accessibility standards. The goal of Online ADA is to build a more inclusive, equal digital world and to provide businesses with the resources they need to improve their accessibility.

About Duct Tape Marketing

Duct Tape Marketing specializes in small business marketing and training that is easy, effective, and inexpensive. Founder John Jantsch created the duct tape marketing strategy, which has gained worldwide recognition for its realistic, easy-to-implement measures and resources for small business owners and entrepreneurs..