Dentsu Aegis Network Acquires Accordant Media, Bolstering Programmatic Buying Offering in the US.
Dentsu Aegis Network | September 01, 2016
Dentsu Aegis Network today announces the acquisition of Accordant Media, LLC (“Accordant”), a data-driven, full-service programmatic advertising company and technology solution provider. The company and its proprietary technology, Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi.