Bringing Humanity to the Forefront of Customer Experiences

A systemic problem in marketing is that we often talk about our expertise and differentiators, flaunting our knowledge and uniqueness. Everything is unnecessarily complex, and the elitist attitude is prevalent. We use countless acronyms, and we’re on to the next industry trend as soon as the layperson begins to understand what the last one meant. “Simple” and “clear” is not how one would describe us.As an industry, we are far too complicated, much too focused on being ahead, and not paying close enough attention to the human experiences we’re creating for our clients and their customers. The reality is that while we are chasing what’s next, many of our clients are falling further behind and need us more than ever to shepherd them forward. Today, large global brands need to identify technology needs and solve organizational challenges in an effort to transform every consumer experience. Yet there are many factors holding companies back from advancing to true digital marketing transformation. The most common holdup are external factors compounded by internal struggles. Unfortunately, these are also often the most difficult challenges to overcome.