BlueCat Networks, the Adaptive DNS ™ Company, announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management solutions.
Effective immediately, all new businesses will go through its channel partner program.
Doug Popik, Senior Vice President of Worldwide Channel Sales, said, "This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand."
Doug Popik, Senior Vice President of Worldwide Channel Sales, said, "This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand."
Both new and existing partners will benefit from the following enhancements:
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Profitable incentives and fixed minimum margins
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An extended educational and certification procedure that will help clients by providing BlueCat technology deployment and support services
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New sales tools for the North American, European, Middle Eastern, and Latin American markets
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Customized plug-and-play marketing campaigns and content that will enable partners to promote BlueCat solutions to their existing and new clients
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Revamped partner site that simplifies access to critical product information and resources required to clinch sales
Dennis Dahl, Executive Vice President of Strategic Partnership Engagement for Trace 3, said, "Success for our customers means having a resilient network that's secure and flexible enough to innovate and adapt. This program makes it easier to show customers how BlueCat's solutions can tame the network complexity they're facing, especially in the cloud."
Rolf-Peter Grumbach, Division Manager of Enterprise Networks & Solutions at Axians Deutschland, said, "We're eager to help our customers adopt hybrid cloud and tackle digital transformation with an industry leader in customer care and a pioneer in DNS management."